Spaceflight Industries, based in Seattle, Wash., is a next-generation space company enabling access to space and redefining global intelligence. The company’s distinct approach of “using up there to make down here better” focuses on removing the complexities and high cost that once prohibited the majority of organizations from getting to space.

Through its services Spaceflight and BlackSky, the innovative and disruptive company is enabling timely and affordable access to space while redefining how we observe our planet in real time across every spectrum. With a combination of innovative satellite design, rideshare launch offerings, and geospatial intelligence services, Spaceflight Industries provides the insights that transform how we view ourselves and the planet on which we live. Founded in 1999, Spaceflight has a well-earned track record of success on a global scale.

PR Objectives

Spaceflight Industries partnered with Communiqué PR to help the burgeoning commercial space industry understand how its services would completely transform how we access and exploit space to better understand our world. Spaceflight’s knowledge and innovation in working with various launch systems brings a unique perspective to helping spacecraft customers prepare for launch. Additionally, BlackSky’s geospatial intelligence platform provides an always-on view of the world enabling organizations to address global challenges with less ambiguity.

Our Strategy

Utilizing key media placements, well-timed releases and thought-leadership development, Communiqué developed a strategy that would thrust Spaceflight Industries into the upper echelons of science, aeronautics and business – helping it earn a deserved reputation not only for its contributions to the study of earth sciences, but for the development of its “rideshare” business model and subsequent successful launches and space deployments. Communiqué would help keep the world abreast of this fast-moving company.

Results

With the increasing applications of the sharing economy and the growing commercial space industry, the world was hungry for news of Spaceflight Industries. We successfully disseminated breaking news, key contract award announcements, profound technological purchases (SpaceX Falcon 9 and Rocket Lab Electron rockets among them), and innovative technological developments.

Spaceflight’s rideshare services have subsequently spanned the globe in the course of preparing for launch for both CubeSat and MicroSat customers, addressing the various launch environments, integration processes, and government regulations. As experts in commercial launch as well as innovators in Earth observation, Spaceflight Industries’ team has circumnavigated the world to accommodate customers, engage partners and make space accessible to everyone, putting Spaceflight Industries’ executives in high demand for speaking engagements and presentations worldwide, as well as sought after resources for key journalists.