Founded in 2000, A Place for Mom (APFM) helps families navigate the maze of senior housing options and has grown to become the largest senior living referral service in the U.S. and Canada. Although the company’s name focuses on “Mom,” APFM is a resource for anyone faced with finding the best senior living options for their loved ones. The company and its advisors understand that every family has a unique story. Understanding that story is the key to helping people find the right living arrangements for themselves or their loved ones.​

PR Objectives​

APFM partnered with Communiqué to educate key audiences about the support that APFM advisors provide to families and their loved ones, helping them to understand the many options that exist for senior housing and care. As well, a key component of our work with APFM is to ensure journalists know that as they’re working on stories about aging, APFM can be a valuable resource for them with industry and trend data, including insights from its senior living cost index.​

Our Strategy​

We work closely with APFM’s vice president of brand management, its content development team and its social media team to place articles as well as share APFM’s news, and unique insight and data about senior living and caregiving.

Results​

We have worked with journalists and editors with an array of publications to help them report on vital senior issues including the safest and most affordable cities for senior housing, how to use home equity to fund senior living, the importance of walkability for seniors, tax tips for caregivers, and more. You can read more about our specific results APFM on our blog.​