At Communiqué PR, we have the opportunity to work with companies at all stages of growth. From Facebook to Opscode to Attachmate to The Bravern, our client list has presented us with many opportunities to watch a company evolve and grow. With start-ups, we are often brought in at a time when messaging is constantly shifting, but from our experience, consistency is key with media and customers.
I came across an interesting article in Ragan’s that highlighted “12 moves that will destroy or deteriorate your brand.” The article provides great tips on things to avoid in any stage of a company’s branding. I’ve included a few tips gleaned from the article, as well as examples we’ve seen.
Additionally, it is important to keep the logo consistent. Author Amy McCloskey Tobin points out that it is OK to “refresh” the look of a logo, but don’t change it every year. You miss out on the most important function of a logo — brand recognition.
What has helped your organization boost its brand?Tags: better your brand, Branding, brands, consistent branding, improve your brand