One interesting trend that surfaced in Ragan’s 2021 Communications Benchmark Report is that communicators are measuring their work more frequently. And, they are using the data more strategically with a streamlined focus on benchmarking, identifying the best channels and making better editorial decisions. According to the study, last year 30 percent of respondents described their measurement efforts as ad hoc. [...]
When it comes to brand promotion, it can often be easy for companies to overlook the value of LinkedIn as a viable platform. Compared to its “trendier” cousins—mainly Facebook and Twitter—LinkedIn can come across as being more for personal job-hunting and networking purposes than for creative brand engagement and content marketing. That may be true to a degree, but companies [...]
We’ve all been there. It’s 3 p.m. and you’ve hit a wall. Your creative juices are no longer flowing and it seems like every sound, sight and smell is a distraction. But plodding through an eight-hour work day with no breaks doesn’t necessarily mean that you’ll get more done. In fact, many studies suggest you are more productive and creative [...]
I recently participated in Ragan PRDaily’s Webinar, “10 Lessons Learned from the Campaign,“ hosted by Brad Phillips. Phillips is the president of Phillips Media Relations and writes “the world’s most-visited media training blog”, Mr. Media Training. In the webinar, Phillips offered a list of 10 media lessons learned during the 2012 presidential campaign. Here are four favorites: 1.) Use straightforward [...]
Last week Ragan.com wrote about a new poll that revealed, among other things, PR firms are still the number one source for journalists. I anticipate other agency-side PR professionals were not surprised to see the results, which indicated 62 percent of journalists rely on PR agencies for sources. Part of our job is to build relationships with the media and, [...]