As anyone I work with knows, I am a huge fan of Smartsheet.com, Inc. and its cloud-based collaboration solution. Verdiem’s Chris Baker, vice president of marketing, and John Scumniotales, president, introduced me to Smartsheet in November 2011. John, one of the founders of Scrum – the most widely adopted method for agile software development – is all about making sure [...]
Several weeks ago I was perusing the Puget Sound Business Journal and came across an article by Lynn Parker titled, “How to lead effectively and not just manage.” The headline immediately caught my attention, and as I read the article, which was orientated toward people running small businesses, I could not help but think how applicable the points are for [...]
Most marketers and PR professionals appreciate the importance of having access to credible information. Many college students and researchers are in the same position. They need credible, current content and want a Google- like experience when searching their libraries for it. Until just 18 months ago, accessing information in academic libraries (and some corporate libraries) has often been a painful [...]
Recently, Seattle-based TechFlash, a major source of technology news, went through dramatic changes with the departure of Todd Bishop and John Cook, the outlet’s founders and first employees. As avid followers of the media, and fans of TechFlash, we were hungry to know the type of following TechFlash has had. The information we discovered, based on a 2010 online survey, [...]
We recently had the pleasure of working with the founders of the Rwanda Girls Initiative (RGI), Suzanne Sinegal McGill and Shalisan Foster, with an announcement sharing their milestone achievement of opening the Gashora Girls Academy. Their story had all of the right elements for us to share a compelling and inspiring story with the media of how two women teamed [...]
With the launch of the Oprah Winfrey Network (OWN) last week, the Wall Street Journal reported that more than one million viewers tuned in for its first prime-time show airings. According to the article, more women between the ages of 25 and 54 “were watching OWN than were watching all but two other cable networks –ESPN and USA.” In the [...]
For those of you who know me, I am sure you can appreciate my excitement when I learned there was an opportunity to attend a breakfast talk with the new Seattle Seahawks Coach, Pete Carroll. As a college football fan I have long been enamored with the strength of the USC football program, as well as Carroll’s impressive use of [...]
I admit it – I can’t stand the thought of not being connected. Whether it’s e-mail, the Internet or checking social networking platforms, such as Facebook or Twitter, I find it hard to be unplugged. The growing popularity of smartphone devices coupled with Wi-Fi hotspots and mobile WiMAX is only proliferating our “always-connected” culture. So it’s no surprise that airlines [...]
With more than 25 million users worldwide Twitter has become a powerful medium for both businesses and consumers to connect. Similarly, Facebook, with more than 200 million users, has redefined the way we communicate. Communiqué PR recognizes the major potential these two social mediums possess and has decided to launch its first campaign centered around raising $230,000 - through both [...]
On February 26, Alaska Airlines announced the trial launch of its new satellite-based wireless Internet service, Alaska Airlines Inflight Wi-Fi. The launch of this service, which can be used by passengers to browse the Web; access online music, games, podcasts and webcasts; send and receive e-mail and connect to Virtual Private Networks (VPN), garnered more than 45 print and broadcast [...]
As 2008 comes to an end, we want to reflect on the highlights for the firm and our clients from this past year. It's been a fantastic year filled with several client successes as well as personal successes. Despite the recent economic downturn, we have much to be thankful for and celebrate. Throughout the year, our clients made some exciting [...]