GeekWire | Communiqué PR
16Sep
Publication Spotlight: GeekWire
Our new series, “Publication Spotlight,” covers various publications of interest to our clients. In these spotlights, we'll conduct research and develop a brief Q&A sharing details about the outlet and some of its core offerings. Check out our previous spotlights on Inc. and Forbes. In the post below, I’ll share an overview of GeekWire and a summary of my research [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Consumer, Media, Positioning, Sources, Tech Industry, Writing
10Oct
Takeaways From ‘The Audio Revolution: Podcasting and the Future of Media’
This week I had the opportunity to spend some time at the GeekWire Summit, a two-day event featuring top tech, business and government leaders who were focused on exploring the future of AI, health tech, transportation, privacy and more. The entire event was quite informative, but for me there was one panel that stood out. It focused on the impact [...]
Filed under: COMMUNIQUÉ PR, PR trends, Strategy
The Tech Boom & VC Influence: Why Seattle is the Next Silicon Valley
Quentin Hardy of The New York Times recently wrote a story that positions Seattle as the next tech capital, highlighting a trend that is changing the way people think about the Emerald City. For a city mostly known as the birthplace of Starbucks, the Seahawks and rain, a recent influx of Silicon Valley venture capital investments and big wigs like [...]
Filed under: Tech Industry
GeekWire Gala: Totally Tech With a Personal Touch
I recently attended the GeekWire Gala at the Museum of History and Industry (MOHAI) in South Lake Union. With more than 1,000 of Seattle’s tech industry professionals in attendance, GeekWire delivered an event to remember. From the amazing food to the lively DJ to the great conversation, there was no room for disappointment. As expected, the event kept up with [...]
Filed under: COMMUNIQUÉ PR
Smartsheet Announces $26 Million in Venture Funding
As anyone I work with knows, I am a huge fan of Smartsheet.com, Inc. and its cloud-based collaboration solution. Verdiem’s Chris Baker, vice president of marketing, and John Scumniotales, president, introduced me to Smartsheet in November 2011. John, one of the founders of Scrum – the most widely adopted method for agile software development – is all about making sure [...]
Filed under: COMMUNIQUÉ PR, Execution, INDUSTRY, Our Results, PUBLIC RELATIONS, Tech Industry
When Should a Start-up Business Hire a PR Firm?
Recently, I was invited to be a guest panelist for a grad school class at the University of Washington focused on entrepreneurial marketing. One of the students asked, “When should a start-up hire a PR firm?” There were three of us on the panel and the students heard three different answers that day. John Cook, founder and reporter for GeekWire [...]
Filed under: Branding, Execution, INDUSTRY, Monitor and Measure, Planning, Positioning, PR trends, PUBLIC RELATIONS, Reputation Management, Strategy
Pitching Tips From Media Pros: BusinessWire Media Roundtable
If you are in the public relations industry, you know the power of strong media relationships—and the problems that can arise if you aren’t able to effectively pitch your story. Editorial coverage is incredibly valuable, not only because it creates awareness for a company, product or service, but because it also can help validate what people and companies are doing. [...]
Filed under: INDUSTRY, Media, PR trends
Guerrilla Video: Win or Waste?
It is hard to predict which videos will become an internet hit. Many marketers try to develop videos they think will go viral – and focus a lot of time on the quality of the video. However, oftentimes the videos that go viral are not those with the slickest production quality, but the ones with the most compelling content. Possibly [...]
Filed under: Execution, PR trends, Social media, Strategy, Tech Industry