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Strategic Public Relations:
10 Principles to Harness The Power of PR

Why We Wrote the Book

We believe in the power of strategic public relations to help companies achieve their business and communication objectives. However, oftentimes people get too focused on the tactics and lose site of the larger strategy and desired outcomes.

We wrote Strategic Public Relations: 10 Principles to Harness the Power of PR as a resource to remind managers why strategy is important and provide them with practical guidance on how they can be more effective in their communication activities.

Communication is increasingly important to organizations given the saturation and fragmentation of media which makes it more difficult to reach large numbers of consumers through traditional advertising. Furthermore ads are oftentimes seen as less credible by consumers who are looking to their social networks or third-party, independent news sources for brand and product recommendations.

Taking a strategic approach does not have to be difficult or expensive. The principles in the book are straightforward and simple, so they can be applied to any business.

Companies seeking to build their reputations should continue to use public relations as their most strategic weapon. Our book is designed to be a resource for anyone who wants to get top results from PR. We hope it is a book they’ll pick up again and again as a reference.


Social Media Saturday for Communicators
02.12.2011 | University of Washington | More Information »

Client Relations: Best Practices
11.17.2010 | Master of Communication in Digital Media (MCDM) | More Information »

Social Media & Your Business
10.07.2009 | Northwest Environmental Business Council | More Information »

The Changing Media Landscape
06.04.2009 | Business Wire Luncheon

PR Works Show (Small Planet Radio)

In The News

The Social Media Blind Spot
01.2010 | Seattle Business magazine | More Information »

Strategic Public Relations
09.01.2009 | PR Week | More Information »

Role of Public Relations | What is the Role of PR?
2009 | | More Information »

2009 | Oregon Quarterly | More Information »

2009 | Zeitgeist: University of Puget Sound Arches Alumni Magazine | More Information »

Business Book Review
08.2009 | Costco Connection | More Information »

Strategic Public Relations: New Book Non-Review
08.02.2009 | A PR Agency of Me | More Information »

Reviewer's Bookwatch
06.2009 | Midwest Book Review | More Information »


“Strategic Public Relations is full of practical counsel on how to leverage the power of PR to help companies achieve their most important business objectives.”
Dan Hesse, chief executive officer, Sprint

“This is the kind of book that you refer to again and again. Instead of just theories or concepts, it offers clear and concise best practices, and then drills down to the tactical explanation of how to get them done. I’m going to require that my entire team read this book.”
Amy Bohutinsky, vice president of communications for

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We are big believers in the power of strategic public relations to meet business goals. You could even say we wrote the book on it. Check it out »