The past year proved to be a busy, productive and fun year at Communiqué PR. In addition to continuing to partner with our existing clients, we started working with several new clients during 2017, including Phytelligence, Whitepages, and WGU Washington.
Below is a summary of the activities and results we secured on behalf of some of our clients over the past year. Look for future blog posts to capture the work we have executed on behalf of more of our clients.
Our work with A Place for Mom continued to build momentum throughout the year. We had a steady stream of news and other content to share with content. To learn more about the work we did throughout the year, check out these two blog posts.
Darigold invited media to one of its member farms this summer to speak directly with the farmer to understand the daily operations of a dairy farm – everything from the cow nutrition plan and milking the cows to nutrient management systems and sustainability practices. Learning from Hosting a Behind-the-Scenes Tour of Rickreall Dairy.
In the fall, we had the distinct pleasure of tasting Darigold’s new Heat n’ Serve Hot Cocoa before it hit the shelves, and in preparation for driving editorial and blog coverage. Redefining Hot Cocoa: Darigold Releases New Heat N’ Serve Hot Cocoa.
We also had the opportunity to support Darigold’s partnership with MilkPEP and Olympic hopeful Breezy Johnson, to reinforce the health benefits of white milk, and align its brand with the 2018 Olympic and Paralympic Winter Games in Pyeongchang. In addition to social media activities, we secured editorial coverage with The Ski Journal, “Too Fast to be Scared with Breezy Johnson,” Bellingham Herald, “She’s never skied Mt. Baker, but this WWU sophomore hopes to compete in the Winter Olympics,” and Idaho Statesman, “She might be America’s next downhill skiing star. And she’s from Idaho.”
In partnership with Darigold, this year we also helped place several op-eds related to the NAFTA trade negotiations that are taking place, including “Canadian trade policies hurt U.S. dairy farmers,” which ran in the Seattle Times.
Delta-Q announced a new product, the ICL900, which is an extension to their family of lithium battery chargers. Through our media relations activities in support of this announcement we secured nearly 20 articles regarding Delta-Q’s new product, including:
During the year, we drafted more than 20 blog posts for Dell EMC in 2017 across verticals such as automotive, media and entertainment, financial services, analytics, and surveillance. We secured several briefings for its automotive vertical, including this podcast with Varun Chhabra as a guest, and supported PR for Dell EMC at IBC2017, securing numerous briefings with media and a podcast with Thomas Burns from Dell EMC as a guest.
In addition to a steady stream of editorial coverage with tech and industry media, Flowroute secured coverage via King5 highlighting how its technology is helping Polaris in its fight against human trafficking: Seattle company improves calls for national human trafficking hotline
We recently kicked off work with one of our newest clients, Phytelligence, which was recognized as one of Geekwire’s Seattle 10: Hot Startups. We are excited to help build awareness and demand for its propriety MultiPHY technology and tissue culture process among growers and producers in the U.S. and around the world!
Spaceflight continued to build momentum with its business units with the following key announcements:
In 2017 we started working with WGU Washington. The nonprofit university now has more than 10,000 graduates! Recently KAPP-TV developed a segment on the role WGU Washington is playing in addressing the need for more teachers in the state: WGU Washington Training Teachers Online. Additionally, we were able to organize interviews with WGU Washington Chancellor Rich Cummins, as well as WGU Washington Teachers College graduates to raise awareness about the teacher shortage statewide: Responding to teacher shortage, Washington schools look to expedite training and Western Governors University looks to expand local footprint.Tags: 2017, our results, Year in Review