We came across an article in the Economist that serves as an important reminder for us all. Simply put: Journalists are inundated- inundated with more topics to write about, deadlines and, most likely, pitches from PR professionals (and sadly, some of them aren’t very valuable). The article states that for each journalist in the U.S., there are approximately six PR professionals.
This statistic should stop us in our tracks. Particularly since this article was published two years ago, meaning the ratio of journalists to PR folks is probably even more out of proportion today, and journalists are more bogged down in emails and voicemails than ever.
This begs the question, what can we do about this to ensure that our messages are heard? Our goal remains the same as always: great coverage for our clients. And at the end of a journalist’s day, their goal also remains the same: a compelling story. Below are a few nuts and bolts to ensure that PR professionals’ outreach to journalists helps to achieve both of those end goals, rather than adding to the noise:
All of the above relate to mindful communication. We must always be aware of a journalists’ point of view if we want to be heard above the fray. Do you have additional tips for engaging with media?
Tags: how to work well with media, Media, Public relations, the Economist, working with media