By now, you’ve likely heard about the Carnival Triumph debacle: In early February, the Carnival Triumph cruise ship was on day three of a four-day outing when a fire broke out in the engine room and the ship lost power, leaving passengers and crew members stranded on the stalled ship in the Gulf of Mexico. Tug boats began towing the ship toward Mobile, Ala., after it was decided that towing it to Progreso, Mexico, would not be the best option, given the ship drifted northward in currents and many passengers did not have passports.
Through social media and communications with family members and friends who contacted news outlets, it became clear that living conditions on the ship were less than favorable (and potentially dangerous). From human waste to sleeping on mattresses dragged into common areas on the vessel, along with limited food supply and waning patience, the situation – and the public’s perception – deteriorated quickly.
Regardless of your company’s industry, there are a few lessons to be learned in handling a crisis:
What other best practices would you offer to companies dealing with a crisis? How have you successfully managed them in the past?
Tags: Best Practices, best practices in crisis communications, Carnival Triumph, Carnival Triumph crisis, case study, Crisis Communications