In the world of social media, blogs have become an important medium to share your company stories beyond a traditional press release, allowing you to promote your company’s services as well as your perspective on relevant industry topics. In addition, blogs allow you to gain valuable feedback from your customers as they write comments on your posts and also help to build engagement as you take the time to respond.
If your company does not yet have a blog, you are missing out on a great opportunity to establish your thought leadership, increase awareness and visibility, and drive online engagement and website traffic. In addition, blogs often serve as the foundation of meaningful content to share on other social media channels such as Twitter, Facebook, LinkedIn, etc.
At Communiqué PR, we often help our clients develop their blogs whether it is brainstorming ideas or helping to draft and edit posts. For some clients who take on their own blogs, we are often asked how to write a compelling post.
I recently came across a timely article written by Neil Patel on Ragan’s PR Daily about this very topic, and many of the tips he suggested are ones we often recommend. In his post, “The no-fail guide to writing popular blog posts,” Patel shares some of the lessons he has learned over the years. Here are just a few to consider:
Creating valuable content is imperative for social media and, with blogs, content is king. And a key component is to develop content that connects and engages with your readers. In addition to these tips, we have shared ideas on our blog about how you can get started in blogging and why blogs are a key pillar of B2B social media strategies.
But we want to hear from you! What tips do you have for writing a compelling blog post? What have you found works best to drive engagement and “sharing” of your posts?