Becoming an Industry Leader

Tideworks Technology, Inc., headquartered in Seattle, Wash. and a wholly-owned subsidiary of Carrix, Inc., is a leading international marine terminal operator with more than a century of port and transportation experience. Tideworks leverages proven technology and industry best practices to maximize operational productivity and enhance communication with customers and partners in major commercial transportation and shipping centers throughout the world.

PR objectives

Tideworks partnered with Communiqué PR to increase awareness and drive sales of its solutions, as well as secure a leadership position in the maritime and transportation industry. Over the past six years we have been chartered with driving editorial coverage for Tideworks' comprehensive solutions for a wide range of logistics services, including container, break-bulk and multipurpose terminal management and intermodal rail-yard management.

Our strategy

To help Tideworks achieve its objectives, Communiqué PR outlined strategies to leverage corporate news, promote customer case studies and place byline articles. We also worked with Tideworks to develop closer relationships with key media by securing regular in-person meetings or teleconferences for its executive management team. By establishing strong relationships with key editors for maritime, trade and transportation publications, we were able to help the company build its reputation as a leader in the industry.

Results

Today, Tideworks is well known for its quality solutions, personal service and deep industry knowledge. The company has secured business around the world with some of the largest names in the industry.

Given its established reputation in the industry, Tideworks' executives are often sought as experts by editors for perspective on industry trends and news. Recently, the company has been featured in key vertical publications such as American Shipper, Journal of Commerce, Container Management, Cargo Business News, Cargo Systems, Port Strategy, Port Technology International, World Cargo News, and World Port Development.