Securing Product Validation for a Manufacturer

For more than 25 years, SAM Medical Products has been a leading developer and manufacturer of innovative medical devices deployed for emergency, military and hospital care. The company approached Communiqué PR to help introduce its new dual-purpose trauma gauze.

PR objectives

Objectives for the launch were to secure print-media coverage of the unique features and benefits of this specialized trauma gauze in order to positively influence key individuals making critical purchasing decisions for military units and emergency responders.

Our strategy

We worked closely with the individuals at SAM Medical Products to get an in-depth understanding of the gauze's unique medical properties. SAM's CELOX Trauma Gauze is the only two-in-one gauze that can control life-threatening bleeding from traumatic wounds as well as protect and cool first- and second-degree burns. With space in a field medic's pack or first-responder's medical kit at a premium, Celox's two-in-one properties offered a significant benefit. And, with fast field treatment of traumatic wounds, an individual's chance of survival goes up significantly. If a person is going to live, it is often essential that field medics and military personnel stop bleeding or protect burns before a wounded individual is taken to the hospital.
With the above key messages honed to surgical precision, we identified the trade publications read consistently by decision makers. Once we developed a solid list of targets, we crafted press materials and conducted outreach to spark journalists' interest in learning more and reporting on this product.

Results

Journalists with medical trade and emergency trade publications, such as EMS Responder, the Journal of Emergency Medical Services, Medical Hemostat and Responder Safety, were interested in the product and wrote articles about it. In addition we were able to secure a feature about CELOX Trauma Gauze in Popular Science and the product was subsequently honored with the prestigious “Best of What's New 2009” award for its innovation, effectiveness, and critical role in saving lives during emergencies. As a result of our activities, SAM Medical Products has seen significant interest and demand for this product.