Reflecting on the iPhone’s Tenth Birthday

September has arrived in full swing with back-to-school preparations, football-related programming, and dreams of pumpkin spice lattes. One September event that I look forward to (more than any kind of latte!) is the release of the next generation iPhone. This month, Apple is unveiling a major redesign of the iPhone, but most importantly, this year […]


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The Importance of Social Media for B2B Marketers

In PR, social media activities can be a major part of your communication strategies. Whether you are creating a social media plan for a client, developing content to post, or providing guidance on which platforms to use, it is clear that social media has become an increasingly important part of any marketing campaign. B2C companies […]


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Connecting with Generation Z

In the next several years, millions of people born in 1998 or later will reach adulthood. Commonly known as Generation Z, this cohort of nearly 70 million young Americans will comprise slightly more than 20 percent of the U.S. population. Like the generations before them, members of Gen Z have had unique life experiences that […]


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Four Media Trends to Consider for Your PR & Communications Efforts

In our constantly evolving world of technology, emerging platforms and, as a result, changes to how news and entertainment is consumed, have become the norm. Accordingly, PR and communications professionals are challenged with keeping pace and updating strategies to align with new media platforms. Cision’s recent State of the Media 2016 Report takes a look […]


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To Slack or not to Slack

Today, with more and more people working remotely, it is important to maintain relationships through communication with virtual teams or freelancers. The ability to quickly and easily communicate with coworkers who are both in and out of the office has become vital to office efficiency and transparency. Of late we have experienced an explosion of […]


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