When communication is both art and armor, mastering Public Relations is akin to unlocking superpowers. Whether it's wielding data, captivating audiences with storytelling, navigating the digital landscape, resolving crises with swift diplomacy, or embracing global perspectives, each skill elevates your PR prowess. Here are five essential skills that every communicator needs: Analytics Armor: Leverage data to strengthen PR strategies. How [...]
In today’s workplaces, employee recognition is a powerful way to foster engagement, motivation, and overall job satisfaction. Far from being merely a gesture of gratitude, effective recognition initiatives have immense power in shaping organizational culture and driving productivity. The positive impacts of recognizing employee contributions reverberate through all businesses, from startups to multinational corporations. In this blog post, we show [...]
In PR, navigating media and analyst relations requires a nuanced understanding of each. Media relations engages with journalists and secures media coverage, while analyst relations involves building relationships with industry analysts to gain insights and validation for a company that inform industry research. Although distinct, these two areas of PR often intersect, and they can offer unique opportunities for businesses [...]
In the century since its inception, commercial aviation has soared into modern life, becoming an indispensable mode of travel. Each day, more than 45,000 flights arrive to and depart from U.S. airports. The 2.9 million passengers who fly daily within the U.S. entrust their safety to airlines. That’s why a catastrophe like the one on January 5, when a door [...]
At Communiqué PR, we’ve seen an increase in clients and publications using AI-generated images to accompany articles. This is no surprise—AI-generated images can be produced quickly and easily. While these images are easy and efficient to create, they can come with limitations. They might fail to align with the intended tone or theme of an article, lack aesthetic appeal, [...]
As Colleen wrote earlier this month, 2024 marks Communiqué PR 20th year in business. While we commemorate this anniversary, we also want to reflect on the incredible individuals we have worked with over the years. The team has been instrumental in creating a vibrant culture at Communiqué PR, which has been so important to our success. When Colleen and I [...]
Over the past twenty years, we’ve witnessed extraordinary change. The emergence of the iPhone in 2007, the rise of social media, and the creation of influencer culture have reshaped how we communicate, creating an increasingly digital and interconnected world. We’ve also seen dramatic shifts fueled by the advent of cloud computing, a global financial crisis, the ascent of e-commerce, rapid [...]
Virtual conferences have gained popularity in today’s remote working environment. Compared to in-person gatherings, they offer the potential to reach more attendees and save up to 75% in event production fees. Virtual events are now a cornerstone of networking and information-sharing, especially for global organizations with a distributed workforce and international customer base. Virtual gatherings remove geographical barriers, enabling professionals [...]
Reaching a social media audience isn’t easy. Millions upon millions of posts compete for our attention. Connecting with the right audience takes a thoughtful, intentional online presence. So what are the best ways to improve your audience reach? Whether you’re promoting products, building a personal brand, or just sharing experiences, social media engagement is fueled by effective writing. Below I’ll [...]
As we move into 2024, I decided to reflect on BitTitan's 2023 coverage. BitTitan is a top-tier provider of migration and managed services automation solutions, trusted by IT professionals worldwide to effectively deploy and manage cloud technologies. Its flagship product, MigrationWiz, is the go-to SaaS solution for migrating mailboxes, documents, public folders, and Microsoft Teams across platforms. One of BitTitan’s [...]
A new year feels like a new beginning. It’s an opportunity to hit refresh on our personal and professional lives, to embrace change, cultivate growth and set forth on a path of renewed determination. Below are 10 New Year’s resolutions to help you chart a course for workplace success, enhanced productivity and professional fulfillment in 2024. #1: Tidy Up Tidying [...]
In public relations, adaptability is not just a strategy—it’s a requirement. The industry is in the midst of a redefinition, and PR professionals must continually find new and innovative means to adapt. Below is a little of what we saw in 2023 and what you can expect in the new year, along with some insights and strategies to help navigate [...]
As we bid farewell to another year and embrace a fresh start, it's the perfect time for businesses to reflect on their public relations (PR) strategies. The dynamic nature of communication requires a strategic approach to PR. Here's a comprehensive guide to help navigate complexities and ensure your brand shines in 2024. Reflect on 2023 The first step in crafting [...]
In the November/December issue of the Harvard Business Review, Frances Frei and Anne Morris explained how storytelling can drive bold organizational change. While the piece focuses on changing a brand from the inside out, it shows that storytelling powers transformation by connecting and inspiring people. Frei and Morris break down the elements of successful storytelling, which are just as relevant [...]
As companies take their first steps toward an Initial Public Offering (IPO), they face not just financial scrutiny but also an invaluable chance to elevate their public image and attract a varied investor base. Seizing this opportunity, though, can be tricky. An investor base may include institutional investors like mutual funds, retail investors seeking new opportunities, company insiders invested in [...]
Tideworks Technology® Inc., a full-service provider of comprehensive terminal operating systems (TOS), recently announced its launch of the Intermodal Pro® intermodal TOS and Traffic Control™ equipment dispatch system at BNSF Railway’s Memphis facility. BNSF is the largest freight railroad in the U.S., a North American Class I railroad that plays a crucial role in the North American supply chain. To [...]
If you’re looking for a PR partner to help support your business objectives, there are many factors to consider. You’ll want an agency that meets some key requirements that best fit your business needs. Not sure what those requirements are? Keep reading to find out more. Objectives When you meet with a prospective PR agency, you should be clear about [...]
An up-to-date company website is essential for brand awareness and relevance. Whether the website refresh includes implementing new features or redesigning the user interface, these projects require careful planning and execution. Depending on the changes, the company’s communications and public relations teams can help ensure consistency of brand positioning and voice. Involving these groups is especially critical if the website [...]
A recent Axios article highlighted the role of Gen Z in the push to promote mental health support and communications in the workplace. Amid the rise of stress, anxiety, and depression in the wake of the COVID-19 pandemic, mental health has become an increasingly important issue. Mental health has become a crucial part of a healthy and productive work environment. [...]
In today’s marketplace, rolling out a successful initial public offering (IPO) or becoming an attractive acquisition target requires meticulous planning, preparation, and strategic communication. Strategic public relations can be crucial to successfully positioning your company for these milestones, but that journey begins years in advance. In our current economy, there is a tendency to focus more on the present than [...]