Five Ways to Use Muck Rack for PR

By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter.  The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how […]


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Aggregator Launches Short Press Release Service

Muck Rack, a Web site that aggregates journalists’ tweets, recently announced the launch of a short-message press release service, which enables companies to publish releases, with links, up to 130 characters long at a cost of $1 per character. The announcements are published on Muck Rack’s release page as well as its Twitter feed. As […]


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How to Connect with Reporters and Influencers on Twitter

There’s been a lot of discussion about the popularity of Twitter and its growth over the past year. Twitter’s popularity has extended into the media with many high profile and prolific journalists (think CNN’s Larry King, NBC News’ David Gregory and Wall Street Journal‘s Walt Mossberg) using the micro-blogging site to interact with their readers […]


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