“Fear-bola” and the Power of the Media

It’s impossible to ignore the ongoing coverage of the global Ebola crisis. Reading the latest on the outbreak—particularly in the hardest-hit areas—is at once fascinating and heart-wrenching. It’s deeply troubling. And lately, above all, it’s terrifying. At the heart of many of the stories around Ebola is its growing danger and the pervasive fear that [...]


Share

Lessons from Sochi’s PR Challenges

The closing ceremonies of the Winter Olympics last Sunday marked the end of one of the most memorable games in terms of PR. The little host town of Sochi, Russia, got off to a rocky start when many of its hotel rooms were only half finished at the start of the games and the controversial [...]


Share

The Information: Bold Enough to be a Success?

Earlier this month former Wall Street Journal reporter and editor Jessica Lessin launched a technology and business news site – The Information – that got the media world buzzing. The Information costs a hefty $399 a year, or $39 a month, and offers no free content up front, which is one of the strictest paywalls [...]


Share

Customer Reviews – Friend or Foe? A Useful Infographic

Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with [...]


Share

How PR Pros Can Work Successfully with Journalists

We came across an article in the Economist that serves as an important reminder for us all. Simply put: Journalists are inundated- inundated with more topics to write about, deadlines and, most likely, pitches from PR professionals (and sadly, some of them aren’t very valuable). The article states that for each journalist in the U.S., [...]


Share
Communication Strategies that Move Product. Sell Services. Grow Brands.
206-282-4923
Email
Twitter
Blog
Work With COMMUNIQUÉ

We are experts at harnessing PR to achieve business results. We are quick-study strategists who know how to get the job done. Learn more »

We Wrote THE BOOK

We are big believers in the power of strategic public relations to meet business goals. You could even say we wrote the book on it. Check it out »