Lessons from Sochi’s PR Challenges

The closing ceremonies of the Winter Olympics last Sunday marked the end of one of the most memorable games in terms of PR. The little host town of Sochi, Russia, got off to a rocky start when many of its hotel rooms were only half finished at the start of the games and the controversial [...]


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The Information: Bold Enough to be a Success?

Earlier this month former Wall Street Journal reporter and editor Jessica Lessin launched a technology and business news site – The Information – that got the media world buzzing. The Information costs a hefty $399 a year, or $39 a month, and offers no free content up front, which is one of the strictest paywalls [...]


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Customer Reviews – Friend or Foe? A Useful Infographic

Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with [...]


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How PR Pros Can Work Successfully with Journalists

We came across an article in the Economist that serves as an important reminder for us all. Simply put: Journalists are inundated- inundated with more topics to write about, deadlines and, most likely, pitches from PR professionals (and sadly, some of them aren’t very valuable). The article states that for each journalist in the U.S., [...]


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The Delicate Balance of Media Follow up

Securing media coverage is always a challenge. We’ve provided numerous tips on how to pitch a newsworthy story, but once you garner initial interest, what do you do? How do you move a story from just interest to print? First, congratulations. You’ve won the first battle. You’ve successfully broken through the thousands of emails that [...]


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