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Tips for PR Pros: Leveraging Paid Amplification

As PR professionals, we are constantly seeking innovative ways to amplify, leverage and increase visibility for clients. Considering the investment of time and energy that goes into securing coverage for clients, PR professionals should be asking themselves how to increase the reach of the content before it’s published. In addition to the traditional strategies, integrating […]


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To Market Big, Think Small

Forbes has labeled 2017 “The Year of the Influencer,” and they might be on to something. The idea of an influencer in itself is not particularly new or revolutionary – brands have been using celebrities to promote their products for decades – but the landscape of influencer marketing has drastically changed over the last few […]


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Cision’s Five Truths of Modern Media Targeting

If you subscribe to HARO (Help a Reporter Out) queries, you’re likely familiar with the format of these email alerts. If you are not, welcome to the world of HARO – a great database for journalists and PR professionals with a number of sources for upcoming stories and opportunities to secure media coverage for clients. HARO […]


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A Place for Mom’s Walkability Findings

On July 26, 2017, A Place for Mom, the nation’s largest senior living referral service, released detailed findings from its Senior Living Preferences Survey. The findings, which are relevant to seniors, their families and friends, developers and urban planners, revealed some surprising trends in senior housing and care. A Place for Mom found one preference […]


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Can You Hear Me Now? 7 Best Practices for Phone Interviews

From interns to account managers alike, scheduling and facilitating an interview can be a daunting (and butterfly-worthy) process. Recently, I had the opportunity to conduct my first interview with a business professional to gain supplemental information for an article I am writing. After a couple of minor miscommunications with my interviewee, I quickly learned that […]


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