Ever wonder what the best day of the week is to pitch media or if you’re pitching at the best time of day? Whether you’re just starting out in PR or you’re a seasoned professional, chances are you’ve found yourself asking the same questions and wishing for a bit more insight. Fortunately for us, Business Wire recently released its annual “Media Blueprint” report, with media survey results for 2016. Based on a survey of more than 600 members of the media from more than 40 countries, the report analyzes trends that surfaced among particular media groups and includes best practices for working with journalists. The survey even went so far as to classify media into subsets based on years of experience, beat categories and outlet types.
Read on to find out my five most surprising takeaways from the report with links to helpful resources:
Business Wire’s full survey results can be found here.
Tags: Media Blueprint report, Pitching best practices Filed under: COMMUNIQUÉ PR, Planning, PR trends, Strategy, Tech Industry