Spaceflight Announces New Funding and an Acquisition

07.11.2016 | Danielle Zarrella

Last month, Spaceflight Industries, a next-generation space company dedicated to democratizing access to space and one of our clients at Communiqué PR, announced it secured $18 million of Series B financing led by technology growth investor Mithril Capital Management, in a round that is expected to raise up to $25 million. This was Mithril’s first investment in a commercial space company and in addition to leading the round, Mithril reinforced its commitment to Spaceflight’s mission by placing its co-founder and managing general partner, Ajay Royan, on the company’s board of directors.

This round of financing, which was joined by previous investors in Spaceflight Industries, including RRE Venture Capital, Vulcan Capital and Razor’s Edge Ventures, will help the company execute on strategic initiatives, including the acquisition of OpenWhere, Inc., a Virginia-based company that will further enhance and execute on the geospatial data platform for satellite imagery promised by BlackSky, a business line under the Spaceflight umbrella. Initially launched in 2015, BlackSky plans to deploy a constellation of 60 imaging satellites to orbit the earth and provide near real-time images of the planet to customers at a price unmatched in the industry.

Communiqué PR understood that this funding and acquisition news was significant not only to Spaceflight Industries, but also to the broader commercial space and geospatial industry, as well as to business and investment press. As such, we believed there would be strong interest in the news and developed a strategy to inform the industry and drive awareness of Spaceflight’s accomplishments toward its goal of democratizing access to space.

Our approach involved developing a targeted press list focused on journalists covering business deals, investments and the commercial space and geospatial industries. We also worked closely with Spaceflight Industries to finalize a press release and with Mithril’s PR manager to capitalize on the firm’s relationships with select media. Finally, we offered the news under embargo to targeted media in order to ensure accuracy and drive coverage to hit around the official distribution date. Speaking of which, we scheduled the news to cross the wire on the first day of the NewSpace conference, an industry event that was being held for the first time in Seattle on June 21, to drive additional buzz about the company with attendees, including press.

We are pleased to say that we have secured 28 articles around the news thus far, with additional articles about Spaceflight Industries and its mission still pending. Here are some highlights of the coverage secured thus far:

In addition to Spaceflight Industries’ funding news, the company’s launch business, Spaceflight Services, announced a successful launch later the same day. During a party hosted by Spaceflight Industries for NewSpace conference attendees, Spaceflight displayed live-stream video of the launch of an Indian Polar Satellite Launch Vehicle (PSLV) carrying a payload brokered by Spaceflight comprised of 12 Dove satellites owned by Planet. Once the launch was confirmed a success, we hit send and shared the news with a tailored list of target press and garnered nine articles in key industry publications including SpaceNews, Spaceflight Now, Via Satellite and SatNews, among others.

Communiqué PR congratulates Spaceflight Industries for these milestones and we look forward to supporting and celebrating the company’s continued growth and innovation. To find out more about how Spaceflight is shaking up the space industry, please visit www.spaceflight.com.


Share

Tags: , , , , ,

Filed under: COMMUNIQUÉ PR, News, Our Results

Trackbacks/Pingbacks

  1. […] Spaceflight Announces New Funding and an Acquisition […]

Leave a Reply

Communication Strategies that Move Product. Sell Services. Grow Brands.
206-282-4923
Email
Twitter
Blog
Work With COMMUNIQUÉ

We are experts at harnessing PR to achieve business results. We are quick-study strategists who know how to get the job done. Learn more »

We Wrote THE BOOK

We are big believers in the power of strategic public relations to meet business goals. You could even say we wrote the book on it. Check it out »