I’ll admit it. I’m a sucker for pretty much anything Adele does. So when Inc. Magazine recently ran a column about “6 Great Business Lessons from Adele’s Branding Strategy,” you know I was all over it.

I’d like to think that almost everyone can learn something from Adele and that includes PR and communications professionals. Since we only have a few short weeks left in 2015, its time to offer a few PR resolutions to consider in the year ahead, inspired by one of the biggest newsmakers in music this year.

Stay authentic: Adele doesn’t try to be something she’s not. Neither should you. Your clients, teams and media contacts expect you to be a trusted advisor, not just to agree with whatever they say. Trust your gut and don’t be afraid to take a stand on a creative pitch idea, press release direction, or infographic content that you feel strongly about. That said, your opinion should always be well-informed, grounded in facts and coming from a position of intellect rather than emotion or quick reaction. Do your research, be able to defend your stance and be flexible to compromise if necessary.

Look to the past, but don’t linger there. Adele isn’t afraid to review her past (ahem, obviously), but she moves on. It happens to the best of us – sometimes a pitch or press release just falls flat. Like any setback, it’s okay to be frustrated, but the key is to get back up and learn from what happened. Take time to talk openly with your teams and your client to evaluate campaigns or pitches that worked, as well as those that didn’t, so that you can learn from them and adapt your strategies accordingly next time. Quarterly or annual reviews are the obvious time for program evaluation, but don’t limit those conversations to just a few times a year; it must be an ongoing conversation.

Don’t call (reporters) a thousand times. In “Hello,” Adele notes that “I must have called a thousand times….but when I call you never seem to be home.” It can feel that way some days for PR professionals when it comes to media outreach. If you’re being met with radio silence on a pitch, there has to be a reason for it. This is one of the most basic – but critical – parts of PR: pay attention to what reporters cover, do your research each and every time you reach out to them, and tailor your outreach accordingly. This includes knowing how they like to be contacted (email versus texts or Twitter DMs, for example), and what they’ve written about recently. Tenacity is important in order to break through reporter’s flooded inboxes, but so is respect and knowing when to move on to a new outlet or take a new angle/approach.

Be thoughtful – and even exclusive – about whom you share your news. Much of the buzz around Adele’s latest album “25” is around the fact that she chose not to have it streamed on any digital music services. Despite this, the album (as of today) as sold over five million copies. This type of approach might not work for every artist, but the fact that she took a bold risk about how and where her album would be distributed should be applauded. Consider this too with your clients – are there instances where a story or announcement could be offered to an influential, trusted reporter as an exclusive rather than being distributed to a larger pool of journalists? Often times, one, in-depth, exclusive article in a targeted publication is far more impactful than several quick mentions based off of a release.

Connect with a large audience. Adele’s music speaks to pretty much everyone– as the Inc. article mentions, people from grannies to teens to CEOs can all relate to Adele. When you’re thinking of a pitch, try to consider the bigger story your client is trying to tell, or the broader problem they’re trying to solve. It’s easy to get bogged down in product tech-speak and industry-specific jargon, especially with very tech clients – but keep your eye on the bigger picture. What does this widget/technology/feature enable people to do that they couldn’t before? Why does that matter? Why is this company/executive interesting? It’s important to strike a balance in your messaging between more granular, specialized points of interest versus those that can be appreciated by a broader audience.

Be smart about social media. Adele doesn’t drunk tweet (anymore). Neither should you. Just don’t do it. It’s common sense, but never forget that your social posts can be read by everyone from your ex, your roommates, your boss, your cross fit instructor, your clients and your client’s clients. Be authentic, but be aware of how far those tweets and pictures and updates reach.

I hope this provides some good reminders for you and your PR teams in the year ahead – with her 2016 tour kicking off shortly, there will surely be numerous times throughout the year to revisit and reinforce these lessons by singing along with Adele loudly in your car and on karaoke stages across the country.