Summaries12.16.2009 | Sylvia Park
On December 1, Ward’s Dealer Business published an article from Jennifer Gehrt titled, “5 Tips for Better Brand Building.” This article provides insight on how auto dealers and auto makers can leverage digital assets to build brand awareness and increase loyalty with consumers.
Many dealers are striving to differentiate themselves and want to encourage consumers to purchase vehicles from them. It is now more important than ever for dealers to positively position themselves as the ’ideal place to shop for and buy a new vehicle.
Jennifer shares examples from companies including Volkswagen, General Motors (GM), Carter Subaru in Seattle and Honesdale Auto Mart in Pennsylvania.
To read the article online, click here. If you have questions about how to build brand awareness and leverage digital assets and social mediums to reach target audiences, contact us at info@communiquepr.com.
Tags: Brand Building, Carter Surbaru, Digital Assets, General Motors, GM, Honesdale Auto Mart, Jennifer Gehrt, Volkswagen, Ward's Dealer Business
