Summaries11.18.2009 | Sylvia Park
On Mon., Nov. 16, our client, Digonex, announced the release of its Sports & Entertainment Analytical Ticketing System (SEATS), the first fully automated, dynamic pricing system for event ticketing.
The ticketing industry is facing many challenges including a tough economy, declining event attendance and competing forces for the entertainment dollar. While sophisticated pricing models are still a relatively new concept to the market, the impact that dynamic pricing solutions can have on buying and selling behaviors is significant and can make a positive impact on the event ticketing market.
SEATS leverages dozens of parameters to calculate the best price for event tickets such as seat quality, number of performances, rival performances, third-party offerings and sales patters, among other variables.
Al Branch, senior news editor of TicketNews.com, published an article about the announcement entitled, “Dynamic Pricing Showdown: Digonex Launches Competitive Product to Qcue.”
You can also view the full press release by clicking here.
Tags: Digonex, Dynamic Pricing, Event Ticketing, Qcue, SEATS, Sports & Entertainment Analytical Ticketing System, TicketNews.com
