Summaries10.30.2009 | Sylvia Park
Are you looking for a tool to make it easier to follow journalists on Twitter? Cision, a global provider of media monitoring, media research, distribution and media evaluation PR software and services, recently released a new relationship-building tool for PR professionals and journalists called JournalistTweets. I have spent some time using this tool and found it to be helpful when trying to find out what types of topics are resonating with media and industry analysts. Some journalists tweet about recent articles they’ve written, which can be helpful to look at if you’re contemplating reaching out to that person.
JournalistTweets aggregates tweets from reporters, bloggers and analysts making it easy to monitor and engage with this audience. For instance, you can see what business reporters and analysts are posting via Twitter. Here are some examples.
@rkoplowitz a principal analyst at Forrester, tweeted about an upcoming seminar, “Doing a seminar with Newsgator on social networking in the enterprise – join us!”
@scobleizer, an influential technology blogger, tweeted, “Google’s social search is very interesting. I searched for “Silicon Valley” and it gives me an accurate list of friends talking about that.”
And @rbkarel, principal analyst at Forrester, tweeted, “#iod2009 panelist discusses use of entity analytics. Haven’t heard much from IBM on EAS in quite a while, esp regards to bigger message.”
JournalistTweets provides a real-time snapshot of what thousands of reporters, editors, bloggers and broadcasters are discussing in the areas of business, technology, lifestyle/entertainment and health. Currently, Cision streams content from journalists in North America and the United Kingdom, with plans to expand to additional countries in the near future.
This is a great tool to monitor the types of journalists are interested in or have written about recently. It is also a great way to build relationships with media. As the media landscape continues to mature, we anticipate social media will increasingly become the platform of choice for establishing relationships with journalists. It will be interesting to see what other types of tools become available.
To learn more about how to connect with journalists via Twitter, send us an e-mail at info@communiquepr.com.
Tags: Analysts, Bloggers, Cision, Forrester, industry analysts, JournalistTweets, Newsgator, Social Networking, Twitter
