Summaries10.19.2009 | Sylvia Park
The virtual goods market is exploding with the sales of in-game items, avatar customization, virtual gifts, digital media and other goods that exist solely in digital form. In fact, leading investment firm Piper Jaffray, estimates that revenue generated from the sales of virtual goods worldwide in 2009 topped $621 million. The firm also predicts that the virtual goods industry will be a $2.5 billion market by 2013.
On October 29 and 30, San Francisco will host the 2009 Virtual Goods Summit. The event will focus on the emerging market opportunity for virtual goods and economies as the virtual goods market continues to thrive and influence the development of social networks, community sites and many other new and exciting markets.
Our client, Digonex, a provider of real-time, demand-driven automated pricing solutions, will be in attendance at the event and will be speaking with media about trends in the virtual goods industry. Specifically, Rex Fisher, vice president of business development for Digonex, will share how the adoption of dynamic pricing models can help organizations in this market capitalize on limited windows of opportunity and drive significant revenue for digital goods.
We reached out to a number of industry media on behalf of Digonex to secure in-person briefings at the event. Thus far, we have secured three briefings with VentureBeat, Virtual Goods Insider and Inside Report on New Media. Stay tuned for resulting coverage and a recap of the event.
Tags: Avatar, Digital Media, Digonex, Dynamic Pricing Model, In-Game Items, Inside Report on New Media, Piper Jaffray, Sylvia Park, VentureBeat, Virtual Goods, Virtual Goods Insider, Virtual Goods Summit
