Infographic: The Art of Getting Retweets

06.26.2013 | Jaymelina Esmele

On Monday, we shared some best practices for curating content on Twitter. Whether you’re curating or creating original content, the Holy Grail of Twitter is having others share your content through the viral power of retweets.

Not all tweets will be retweeted, but as you develop your content, there are some basic practices that you should consider to make your tweets more shareable:

  • Tweet length: To increase your chances of being retweeted, the optimal length for an original tweet is 70-100 characters. With fewer characters to work with, your message will need to be even more concise and creative.
  • Timing: Most retweets happen between noon and 2 p.m. To be even more precise, tweeting on Fridays between noon and 2 p.m. can garner significantly more retweets.
  • Include links and hashtags: According to studies, tweets with these two elements tend to be retweeted more.

To learn more about how you can develop tweets that are more likely to be retweeted, check out the infographic below.


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