Summaries10.02.2009 | Jennifer Gehrt
In August, we wrote about a new Communiqué PR client, Aveso, Inc., in a post entitled, “The future of One-Time Password (OTP) Technology.” Since then, we have made good progress helping Aveso educate people about the merits of its technology, building the category and raising the company’s profile as a thought leader.
Specifically, in the past six weeks, we have been focused on writing and placing byline articles as well as securing conference calls with industry analysts following the security or credit card market.
Building and maintaining strong relationships with industry analysts is a great way to raise awareness of a company’s product and services, as well as secure third-party references for media and press materials.
I am excited to say we have secured 10 briefings with influential analysts following security and/or the banking industry with Gartner, Forrester, Frost & Sullivan and IDC among others. These individuals have been interested in the market opportunity and how Aveso’s flexible displays are being embedded onto bank cards so consumers can take advantage of OTP technology to prevent online identity theft and fraud.
In addition to our work with these analyst firms, we also have a number of byline articles in the works. To learn more about Aveso, please click here to read the contributed article we developed on behalf of Dennis Brestovansky, president and CEO, which was published by Electronic Design.
Tags: Aveso, Aveso Inc., Communique PR, Credit Card Market, Dennis Brestovansky, Electronic Design, Flexible Displays, Forrester, Frost & Sullivan, Gartner, IDC, One Time Password, OTP
