01.25.2013 | Monica Graham
One of the most rewarding aspects of PR is relaying important and relevant information to the public. As such, we were excited to help facilitate an important announcement from Mobidia Technology, Inc. on January 3, 2013.
Mobidia is the maker of My Data Manager, a smartphone application that provides data usage tracking to help people avoid overage charges and make the most of their mobile data plan. Through this application, users can understand and manage their data consumption, and Mobidia is able to provide mobile operators with unique insight into how subscribers are using their data.
Recently, we helped Mobidia launch the third installment of its popular whitepaper in partnership with leading analyst firm Informa. The whitepaper, titled “Understanding Today’s Smartphone Users,” offers new insights into LTE usage in the leading LTE markets of Korea, Japan, and the U.S.
Here are some key takeaways based on Mobidia’s findings:
- LTE subscribers, on average, are using more mobile data, driven by the increased use of services, such as video, that benefit from larger bandwidth
- There is a potential trend towards a decrease in Wi-Fi usage
- The adoption of new pricing plans has increased, and users are moving away from traditional unlimited plans
These trends suggest a positive opportunity for the more than 100 mobile operators that have already deployed LTE. The generational change to LTE is driving increased demand for mobile data and presenting operators with the ability to monetize that data in more sustainable ways.
The announcement immediately generated traction online, garnering the following 11 articles within just a few days of the release:
- FierceBroadWireless, “AT&T, Verizon LTE users suck up 36% more data than 3G users,” January 3, 2013
- The Next Web, “LTE users consumer more data than those on 3G, but it’s big data plans that drive use more than speed,” January 3, 2013
- Converge! Network Digest, “Mobidia: LTE Drives Significant Data Growth,” January 3, 2013
- VentureBeat, “Study: LTE users use less WiFi, eat double the data, and don’t buy the smorgasbord,” January 3, 2013
- Washington Post, “How are LTE networks affecting what mobile phone users do?,” January 4, 2012
- Mobile Entertainment, “LTE usage could cause a decline in wi-fi consumption,” January 4, 2012
- Telecom Paper, “LTE subscribers use more mobile data than 3G subscribers, January 4, 2012
- EVDOinfo.com, “4G LTE Users Consistently Consume More Data Than 3G Users,” January 4, 2013
- Digital Trends, “If you have 4G LTE, chances are you’re using less Wi-Fi, but why?,” January 4, 2013
- USTelecom dailyLead: SmartBrief, “Report: LTE users rely less on Wi-Fi, are data hungry,” January 4, 2013
- TMCNet Mobility Tech Zone, “Mobidia Aims to Leverage Mobile Data Usage Data for Carrier Promotions,” January 9, 2013
Mobidia’s data and corresponding analysis around LTE usage will be extremely helpful for mobile operators and companies in the mobile space, and we were excited to have a role in delivering this important information.
For more on Mobidia, please visit: www.mobidia.com