U.S. News & World Report: “Public Relations Specialist” the No. 1 Creative Services Job in 2012

03.02.2012 | Monica Graham

This just in! U.S. News & World Report recently released its “Best Jobs of 2012” list, which is based on the Labor Department’s employment projections surrounding professions that should be abundantly hiring over the next several years. Given this forecast, I made a stellar choice in my career path as “public relations specialist” tops the list for best creative services job in 2012 and is ranked 41st overall.

The advent and increased eruption of social media has created a whole new ball game for companies to engage. In today’s social media dominated world, employing a traditional media relations program is no longer enough to gain thought leadership and increase visibility. Now, companies must push the PR envelope and embrace a truly integrated communication approach which may include reputation management, crisis communication strategies, social media engagement, branding and more. With no signs of social media innovations slowing down, this large piece of the communication pie is largely being assigned to PR departments and agencies, leading to more robust scopes of work for PR professionals.

According to Gerard Corbett, chair and CEO of the Public Relations Society of America (PRSA), it’s the “onset of social infrastructure such as Facebook, LinkedIn, Twitter and Pinterest, combined with the versatility of Web tools” that has created a boom in public relations jobs. In addition, the Bureau of Labor Statistics projects public relations positions to grow 22.5 percent between 2010 and 2020, which means an additional 58,200 job openings.

Corbett notes a public relations specialist position requires writing skills, critical thinking ability, fast turnaround, patience, a thick-skin mentality, and creativity. He also adds “wallflowers need not apply—public relations specialists must have an outgoing, self-confident, and friendly personality,” and we at Communiqué PR completely agree!

So, speaking of growth, Communiqué PR is looking for an experienced Account Manager. If you, or someone you know, values creativity, highly collaborative relationships and delivering quality work, please visit our careers page.


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