Macworld Innovates to Embrace iOS

02.01.2012 | Monica Graham

Last week, I had the opportunity to attend Macworld|iWorld 2012 on behalf our client the Omni Group, a leading developer of productivity applications made exclusively for Mac OS X, iPhone and iPad. There was much to see during the show from gymnasts jumping on trampolines to showcase Polk Audio’s UltraFit sports headphones to the Silent Frisco dance party. And I can’t forget to mention comedian and The Daily Show contributor Rob Cordrry’s Macworld appearance and visit to the Omni Group’s booth.

While speculation continues around whether Macworld will remain relevant and well attended given Apple’s departure from the show three years ago, many agree that the show is alive and well. In fact, given the increased demand and fanfare around iOS devices, the conference has added “iWorld” to its name in a nod to the importance of the iPad and iPhone.

For the Omni Group, Macworld has always been and will continue to be a key event to attend. Unlike other companies who may have brick and mortar retail stores allowing them to chat with customers on a day-to-day basis, Macworld provides a unique, ideal platform for the Omni Group to reconnect with its customers, meet with the media, continue fostering industry relationships and showcase its latest offerings. In fact, many consider the Omni Group a Macworld veteran and admire its dedication to the show as 2012 marked its 12th straight year of attendance.

In the weeks leading up to Macworld|iWorld, Communiqué PR helped the Omni Group secure 17 briefings with both tech trade and Apple-focused publications such as Ars Technica, Macworld, GigaOm, The Unofficial Apple Weblog (TUAW), Technologizer and The Register, among others. The goal for these meetings was to share the Omni Group’s 2012 vision and product roadmap, provide a sneak peek at upcoming products and offer perspective on current trends in the productivity apps industry.

While at the show, I had the privilege of hosting these interviews and spending time with the Omni Group’s CEO Ken Case, who has a clear passion for his team and the productivity apps that they create. His passion, industry expertise and highly regarded productivity apps are already resonating throughout coverage. Thus far, these meetings have resulted in more than 15 pieces of coverage from outlets such as AOL/TUAW, Macworld and Ars Technica.

Attending the conference was definitely a great experience and opened my eyes to all the great innovations taking place in the Apple community. And if the packed show floor is any indication of Macworld’s future, I think it’s safe to say that the conference is here to stay.


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Filed under: Execution, Media, Planning, Strategy, Technology

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