Results for Tecplot

06.01.2011 | Molly McWhinnie

Over the past several months, we have been working closely with one of our technology clients, Tecplot,  Inc., to unveil its revolutionary new product, Chorus™, to analysts, media and consumers. You may recall reading our previous blog posts in which we shared the results of our strategy including briefings with key industry analysts and best practices for a successful media tour.

For those of you unfamiliar with this Bellevue-based company, Tecplot, Inc. delivers visualization software for engineers and scientists to analyze, discover, and communicate results. If you are not an engineer or scientist, you may be wondering how this new software impacts you directly. It’s simple – look at the world of staggering product innovation around you.

We are surrounded by a world filled with new feature-rich automobiles that can parallel-park themselves, larger and more supremely enabled commercial aircraft, GPS guidance systems, microwave ovens, high-definition televisions, smartphones and tablet PCs that hold your entire media collection of photos, music and videos in one handheld unit. With every nanosecond, the development of these devices grows more complex and data-rich. Leading-edge innovation and understanding new trends to meet consumer demands has become increasingly critical in a competitive marketplace, and time-to-market can absolutely make or break a product’s success.

Tecplot Chorus streamlines the design process for engineers thus decreasing the time to market for new products. This new tool is a parametric computational fluid dynamics (CFD) analysis solution designed to enable a tighter integration of metadata with the underlying physics of the CFD simulation results. That’s a fancy scientific way to say that this tool will allow researchers to more easily identify, explore and better understand design anomalies in an integrated fashion that will help promote better collaboration among teams of engineers.

After months of planning and preparation, we were excited to officially introduce Tecplot Chorus on Monday, May 16 and the journalists we met with on our press tour and briefed by phone in advance of launch were eager to share news about the company’s new innovative software solution. To date, Tecplot Chorus was featured in industry publications including:

While the software is currently in beta testing with a select group of Tecplot, Inc.’s customers, we anticipate additional coverage to appear throughout the year once the product is available for purchase in late summer 2011.


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Filed under: News, Planning, Positioning, Results, Strategy, Technology

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