Reflections on 2010

12.29.2010 | Colleen Moffitt

It has been a busy year filled with lots of change for us as well as our clients. As the calendar year comes to an end, we like to reflect on the challenges we faced, what we learned and the successes and accomplishments we achieved during the year. Some of the highlights for Communiqué PR in 2010 include the following:

  • We added several full service and project clients to our roster: Bookbyte, The Bravern, Cautious Patient, Earth Class Mail, Facebook, Florentia Press, Kudos Community, Mud Bay, Northside, Omni Group, Port of Kingston, Serials Solutions, Spoon and Study Blue.
  • Digonex continued to extend its leadership in the dynamic pricing market. The company was featured in several national publications including The New York Times. This ultimately led to Digonex CEO Jan Eglen’s appearance on Fox Business News to talk about the role of dynamic pricing in the future of tickets.
  • For Serials Solutions, we focused on the development of more than 10 case studies and about 20 press releases to garner the attention of elite colleges, universities and academic libraries around the world. The company continues to have a significant impact on how the users of college and research libraries discover and access information with its Summon™ service and its 360 family of services. We have enjoyed talking with library directors around the world.
  • We began working with Bookbyte in July 2010 to help build awareness of the company, the benefits of buying and selling used textbooks as compared to renting and help launch the company’s first digital learning pilot with Salem-Keizer school district. We secured coverage in a variety of outlets, a few of which include The Oregonian, U. The College Magazine, Online College Digest, The Oak Leaf  and the below segment that aired in September on KGW TV.
  • In spring 2010, Facebook approached Communiqué PR seeking assistance in announcing the company’s plans to open an office in Seattle. We partnered with Facebook’s communication team and the Mayor’s office to share the news and build awareness among Seattle’s business and technology community.
  • We helped Seattle-based Florentia Press launch its first book, “Discover Cooking with Lavender” by Kathy Gehrt. Throughout the year the book gained significant momentum with food writers and bloggers. We also secured numerous author events at local bookstores, nurseries, wineries and culinary shops.

 Internal milestones for the year included:

  • We released the paperback version of our book, “Strategic Public Relations: 10 Principals to Harness the Power of PR.” We were excited to see sales of our book in 2010 increased more than 24 percent over the previous year. For the first time, we placed a sponsored ad to promote our book on Peter Shankman’s HARO in January, which helped drive sales of our book during the year.
  • In January 2010, we rolled out our new website. This was our first significant website redesign since launching Communiqué PR in 2004. The redesign was led by Susan Giordano and implemented by her team at GKD, a Seattle-based firm specializing in corporate branding, custom website design and product packaging.
  • During the year, we wrote more than 75 blog posts and saw a significant increase in traffic to our website. We have enjoyed reading the comments and discussions posted by our readers.
  • We spoke at several events in 2010. A few of them included: 
    • Enterprise Social 2.0, Amsterdam– Damage Control in Social Media, January 2010
    • South Sound PRSA, Tacoma – Writing for Different Mediums, February 2010 
    • PR+MKTG Camp Seattle – March 2010
    • Washington State Community Action Partnership Development Conference, Seattle – Crisis Communication, May 2010
    • Washington State Community Action Partnership Development Conference, Seattle – Social Media for Building Community, May 2010
    • PNAIS Institutional Advancement Conference, Skamania – Promoting the Value of Independent Schools, June 2010
    • Insight Venture Partners Conference, New York – Using Social Media Effectively, July 2010
    • University of Washington, Master of Communication and Digital Media, Seattle – Strategic Research and Business Practices, November 2010
  • Finally, we added several new team members to Communiqué PR increasing the agency’s breadth and depth of experience. We anticipate continuing that growth in 2011!

We are optimistic and excited as we look toward 2011. The coming year is filled with wonderful opportunities. We are honored to work with a stellar group of clients and a long list of supporters. We want to thank those of you with whom we have had the opportunity to work with and look forward to the continued success in the New Year. 


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Filed under: Business to Business, COMMUNIQUÉ PR, Consumer, EXPERTISE, Media, Our Results, Strategic Public Relations book


  1. Bill Thatcher says:

    Great to read about some of your other clients and work. Congratulations on a very good 2010. Thanks for all you’ve done to assist Cautious Patient Foundation in the past year!

    Executive Director
    Cautious Patient Foundation

  2. Eric Osnes says:

    You’re ending the year on a very positive note and it was great to be very small part of your 2010 successes. CPR has many accomplishments to be proud of this past year.

    Looking forward to taking Aeris to the next level in 2011 with your help!

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