Recently, my colleague and I attended a focus group conducted by Hebert Research for one of our clients. The aim of the session was to get feedback on a nonprofit’s website and other marketing materials, and it was a productive event.
As a result of our experience at Hebert, we thought we’d share a few of our thoughts around best practices for successful focus groups. Here are our thoughts:
Our client successfully achieved its objectives from the session. Clearly, focus groups can be a treasure trove of insight but only when they are well-planned and efficiently conducted. We’d love to hear your thoughts on other best practices for conducting a successful focus group.
Tags: Best Practices, focus groups, Herbert Research Filed under: Business to Business, COMMUNIQUÉ PR, Positioning, Strategy