Communiqué PR was recently hired by Mud Bay, a provider of healthy foods, supplements and supplies for dogs and cats, to help promote its store openings on Mercer Island, Redmond and Gig Harbor.

Mud Bay’s marketing objectives are to drive broad consumer awareness of these new locations as well as to build relationships with key influencers such as vets, trainers, doggy day cares, groomers, pet groups and shelters.

Communiqué partnered with Mud Bay to create a fun event to attract pet owners to the store openings. The first ‘Bite of Mud Bay’ event will be held this Sun., Sept. 12 from 10 a.m. to 2 p.m. at the Mercer Island store and will feature pet-inspired booths with nutritional information and demonstrations to promote good pet health. On the main stage, there will be a variety of presentations focusing on nutrition, grooming and exercise for both dogs and cats.

In addition to helping with the event concept and logistics, Communiqué PR identified key influentials and conducted outreach to 1) raise awareness of Mud Bay’s presence in the community, 2) secure experts’ interest in leading sessions on the main stage and 3) promote ‘Bite of Mud Bay’ through flyers, editorial coverage and leveraging social media. Communiqué secured 10 hosted booths and four main stage presenters including the Seattle Humane Society and Bark Avenue.

We also contacted the local media to inform them of the event and provided information about the ‘Bite of Mud Bay’ to the local publications with calendar listings. This resulted in event listings with the Seattle PI, KING 5 and 425 Magazine among others. The Mercer Island Reporter and the Seattle PI both ran news stories about the event as a result of our outreach.

We are looking forward to the event this Sunday and hope you (and your pets) will consider joining us. If you’re considering an event to support your marketing objectives, we’d be delighted to help you with the planning and implementation of it.