Earlier this month Instagram traded its classic brown camera logo – an icon recognized worldwide—for an updated sunburst design. While users, design professionals, and others in the industry had their fair share of opinions and mixed reviews, Instagram made a bold, and needed, change, embracing the dynamic social media landscape and evolving its branding accordingly. The updated logo and, more [...]
Since the publication of Susan Cain’s 2012 bestselling book, “Quiet: The Power of Introverts in a World That Can't Stop Talking,” introverts have become downright popular. What used to be stereotyped as the quintessential shy, socially awkward personality type, introverts have now become a force to be reckoned with, albeit in a quieter, less social way than their extroverted counterparts. [...]
I have a confession – I’m not big on confrontation. I typically prefer to go with the flow and be seen as easygoing rather than disruptive. However, a segment Marketplace aired on its radio program last week got me thinking I may need to reconsider my agreeable ways, at least when I’m at work anyway. According to a Columbia University [...]
The Situation Last week, technology blog Gizmodo published an article alleging that Facebook routinely suppressed conservative-leaning news stories from appearing in the social platform’s “Trending” section. The story initially set off a media firestorm as outlets such as The Guardian, The New York Times, Reuters, NPR and more raced to publish articles capitalizing on the controversy. If you’re not an [...]
With Target’s new gender-neutral policy that offers customers and employees the freedom to use the bathroom or fitting room that best aligns with their gender identity, comes an inevitable national debate over an already controversial social issue regarding equality. On April 19, 2016, Target issued a statement about its new policy and almost one month later, on May 11, Target’s [...]
Corporate blogging can benefit your business no matter what industry you’re in, but for companies in the travel industry it should be considered an essential marketing strategy. In addition to driving website traffic and generating new leads, blogging helps build credibility. For travelers deciding which trip planning service to use, knowing that the company has firsthand experience and has “been [...]
It’s no secret—Seattle has a hot tech scene. From the industry giants like Amazon, Microsoft, Expedia and Zillow to the new Google and SpaceX offices, Seattle has become a technology powerhouse. The city is also home to an abundance of startup companies that continue to innovate and disrupt countless industries. Given that our firm has worked with a number of [...]
With the closure of Seattle’s Alaskan Way Viaduct, there has been a lot of attention on the progress of Bertha, the tunnel-boring machine carving out the new State Route 99 tunnel to replace it. Given all this focus on Bertha, I began thinking about the pros and cons of naming tunnel-boring machines. Apparently, it is a common practice for construction [...]
Savvy marketing teams understand the value of conferences and tradeshows by having the entire process down to a science. Activities like negotiating optimal booth placement, having eye-catching signage with demo stations, and promoting a giveaway to capture leads are fundamental, but massive shows like the Consumer Electronic Show (CES) and the National Association of Broadcasters (NAB) Show require something a [...]
Last week Communiqué PR hosted a brown bag with Laurie Myer, the founder and owner of Myer Communications. Laurie is an expert in strategic communications and discovers new, creative ways to deliver results for her clients. At these brown bags, Communiqué PR has the opportunity to ask questions and learn more about how professionals in our field are evolving public [...]
With social media becoming an increasingly effective PR and marketing tool, incorporating social media into a company’s business plan is no longer an option, but a necessity. Social media is an excellent way to provide information and have conversations with customers. It is a convenient medium to share what is happening with your company, exciting material, and news articles to [...]