We recently encountered an interesting scenario with one of our clients, who came across a relevant industry discussion on Reddit and wondered why their brand name was not mentioned. At first the answer seems apparent, since Reddit relies on user-generated content that, for the most part, cannot be controlled. But that got us thinking—is Reddit, the online community powered by [...]
Contributed or bylined articles serve as a great complement to editorial placements. Unlike an article written by a reporter about a company or its products, contributed articles are written by the company and are meant to lend a vendor-neutral perspective on topics relevant to a publication’s readers. We often recommend contributed articles as a way to position our clients as [...]
Every month at Communiqué PR, we celebrate the success of our blog and its contributors by sharing stats, including the most views and the average time spent viewing the post. Analyzing these statistics allows us to track the growth of our blog and determine which topics appeal to our audience. Building a committed and involved audience is a priority, however, [...]
McDonald’s recently announced its decision to part ways with longtime supplier Heinz. The two companies are cutting ties after 40 years of working together and the decision may be because of Heinz’s recent hire of former Burger King CEO Bernardo Hees and the lack of full disclosure. McDonald’s stated flatly, “As a result of recent management changes at Heinz, we [...]
When the Obama administration launched its healthcare website on October 1st the President’s most prized project quickly turned into an unmanageable disaster. Healthcare.gov was riddled with technical problems that made it almost impossible to use, causing enormous public backlash. But there are a few valuable PR lessons to be learned from healthcare.gov’s disastrous rollout. Launching late is better than launching [...]
If you read our blog or you work in public relations or media, you’re likely well aware of the importance of AP style. A couple months ago, the 2013 version of the AP Stylebook was released, with 90 new or updated entries. Ninety updates is a lot of information to process. At the time, PR Daily published a helpful article [...]
Throwing a launch party is an important part of a company’s marketing plan and to do it well requires a serious investment of resources – both human and fiscal. Whether you’re celebrating a new product or a new company, the launch party provides a critical opportunity to make a good first impression with potential customers, to entice the imagination of [...]
When I worked for Waggener Edstrom in 2001, I learned we were going to be moving into a sparkly new office building in the Civica Office Commons in downtown Bellevue, Wash. It was exciting. After all, how often does one get to work in a brand new office building? My anticipation was well founded. Civica Office Commons was beautiful and [...]
It’s a skill so seemingly simple that we often overlook its importance. For creative minds, brainstorming ideas might come as easy as breathing. But for the rest of us, sometimes it takes a little inspiration to get our juices flowing. We’ve all been there—a deadline looming, our mind spinning and the coffee running low, and we just can’t put our [...]