Here at Communique PR, we know that collaboration is key. In fact, collaboration is one of the Core Values of Communique PR. Collaboration and team work are essential to a successful office environment, and there are a few great technology solutions out there to help make office collaboration seamless and efficient. At Communique, we love Smartsheet (see Smartsheet: a Collaboration [...]
Executing on a successful launch requires careful planning and integrating a lot of moving parts. By leveraging a variety of platforms and creating a rolling thunder type of buzz, a product launch will likely make more of a splash than simply distributing a press release. Recently, we partnered with the Omni Group to launch OmniPlan for iPad, the last of [...]
As a recent addition to the Communiqué PR staff, I thought my first post here would be well-suited to cover the differences in PR agency culture when transitioning from a large agency to a boutique firm. I experienced a minor culture shock when making the switch, but I’m quickly assimilating and loving the change! I’ve outlined five of the biggest [...]
When Instagram was first launched in the fall of 2010, nobody could have predicted its enormous success. Despite its simple concept, Instagram gained a total of 14 million users in its very short lifespan, and was sold to Facebook in April 2012 for $1 billion. The free app allows users to snap, edit and post pictures from their smart phones [...]
Google has a position called the “Chief Happiness Officer,” a title that sounds pretty enticing to me. The man behind the title is Chade-Meng Tan, who was an engineer with Google when it was still a nimble start-up company. Over the years, he has learned a lot about working in a stressful, deadline-driven environment, and he shared some of his [...]
It’s graduation season, and that means one thing: new job hopefuls searching for their first “real job.” While networking and interviewing skills are important, the first step to almost every position is a resume. In fact, this is the one aspect of job applications that you can totally control. Heading out into the job market this fall myself, I have [...]
Recently, Communiqué PR had the pleasure of helping our client RPI, a leader in make-on-demand private label personalized photo books, greeting cards and stationery products for mass and specialty retailers, unveil an innovative technology platform at the 2012 National Stationery Show in New York. RPI’s new personalization storefront offers personalized print products made by RPI and branded by the retailer and [...]
What do Coca-Cola, Apple, FedEx, Target, Amazon and Southwest Airlines all have in common (besides being incredibly successful companies)? According to Entrepreneur magazine, they are examples of the top 10 most trusted brands in America. In its April 2012 cover story, Secrets of the 10 Most-Trusted Brands, Entrepreneur partnered with The Values Institute, a Virginia-based think tank, to examine why [...]