Going off the Grid

Being born in the early ‘90s, I grew up in the thick of the digital revolution. In the words of thought leader Marc Prensky, I am a “digital native.”  Throughout my childhood, I was immersed in the rapidly expanding technological landscape that exploded in the mid ‘80s and has yet to slow down. It is […]


Spaceflight Purchases a Rocket Lab Electron to Expand its Dedicated Rideshare Service

Our client, Spaceflight Industries, recently announced that it has purchased an Electron rocket from New Zealand-based Rocket Lab. Spaceflight, the launch service and mission management arm of Spaceflight Industries, built its business on the concept of ridesharing. Rideshare consists of procuring available capacity on existing launches and assisting satellite providers in securing the excess capacity […]


Infographic: The Future of PR

The media industry has undergone dramatic change over the last 10-15 years. We’ve written numerous times about the shifts in the landscape and how to navigate them. However, rarely is there quantifiable information about how the evolution of the media landscape affects the PR industry. MediaMiser released an infographic outlining the future of PR, stating […]


Best Practices: Skype Interviews

With journalists working remotely from all over the country and PR professionals working with clients in a variety of cities and even countries, the PR industry rarely feels the limits created by location. However, broadcast often seems like the one of the last mediums to feel its constraints. Recently, we’ve secured several broadcast interview opportunities […]


How to Integrate Video into Your Upcoming PR and Marketing Campaigns

Would you believe it if you heard that 59 percent of senior executives prefer video content over text? You better believe it. According to Forbes Insights, 80 percent of senior executives say they are watching more online videos today than they were a year ago. In addition to the uptick in views, executives are also […]

Communication Strategies that Move Product. Sell Services. Grow Brands.

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