Social media

Turning the Tide: P&G’s Response to the Tide Pod Challenge

Recently, it’s become apparent that people will do just about anything, no matter how dangerous, to become internet-famous. Who could have guessed that eating highly concentrated packets of laundry detergent – an activity that can possibly kill you – would become an internet sensation? For those who are not yet aware, the Tide Pod Challenge […]


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Going Social in 2018: 4 Emerging Trends to Give a Second Thought in the New Year

It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts […]


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Will the #MeToo Movement Change Corporate Culture?

Imagine sending out a tweet, going to bed, and waking up to 53,000 replies. That is what happened to actress Alyssa Milano when she decided on the evening of Oct. 15, 2017, to send a tweet in support of her friend who had been assaulted by Hollywood mogul, Harvey Weinstein. Alyssa Milano’s Tweet read, “If […]


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Twitter Doubles Its Character Limit

In case you missed it, on Nov. 7 2017, Twitter granted most of its users the ability to double the length of their tweets to 280 characters. Users had previously been limited to posts of 140 characters, challenging them to be concise in a way that wasn’t required on other social media platforms. For instance, […]


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Your Virtual PR Bookshelf

Over the years our team has shared its expertise through posts published to the Communiqué PR blog. Some of the posts tie directly to content included in our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, while other posts dig deeper into practice areas or capture key campaign initiatives and results. […]


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