INDUSTRY

Creating an Employee Advocacy Program that is Right for Your Company

Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to […]


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Measuring the Value of PR

In our data-driven world, it’s a challenge to show dollar-for-dollar the value of PR as it is a bit less tangible than other services. Ultimately all clients want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. To prove your campaign’s ROI, you […]


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The Importance of Investigative Journalism

As we can see from this week’s CBS “60 Minutes” segment The Whistleblower and the Washington Post’s article The Drug Industry’s Triumph Over the DEA, investigative journalism continues to have a significant impact on public perception and people’s careers. Hopefully it will also have an impact on future laws. In case you missed it, the […]


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Social Media During Natural Disasters

With the flurry of recent hurricanes – Harvey, Irma and Maria – many people are still facing the harsh reality of their aftermath. It’s nearly impossible to prepare for weather of this magnitude, which is why these hurricanes were especially dangerous. Scientists and researchers feared that these storms would be some of the most powerful […]


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Spaceflight Reaches Two Impressive Milestones in One Week

Last week was an eventful one for our client, Spaceflight Industries, announcing two important milestones for the company’s satellite rideshare and mission management service, Spaceflight. The first announcement revealed that Spaceflight had been awarded its first contract from NASA Kennedy Space Center Contract (KSC) for launch and integration services. The multi-year contract covers launch services […]


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