Anyone Can Lead: Takeaways from Harvard’s Professional Development Training

I recently had the opportunity to go back to school and attend a professional development course at Harvard University’s Extension School. The specific course I participated in was Managing Yourself and Leading Others and entailed two full days on Harvard’s campus with a very diverse group of about 50 individuals. The course was incredibly valuable, […]


7 Ways Your Pop-Up Shop Can Make an Impact with Consumers

Pop-ups have surged in popularity in recent years, and it’s easy to understand why. With retail space at a premium and online retailers looking for a brick-and-mortar presence, pop-up shops have become a tried and tested business strategy. It’s no secret that pop-up shops can help fuel consumer engagement. Below are seven ways brands can leverage pop-up […]


NYT intros augmented reality: Is it the future of visual journalism or a bunch of hype?

The ways that journalists report on news – and the way that their audiences consume it – is changing day to day. Earlier this month The New York Times ran its first augmented reality (AR) feature story previewing the Winter Olympics, allowing readers to “meet” and watch Olympic athletes in 3D through their smartphones. As […]


Rule 40: How the World’s Largest Stage Stays Focused on Athletes and Competition

Currently athletes from around the globe are competing on the world’s largest stage—the Olympic Games. The opening ceremonies in Pyeongchang brought in 27.8 million viewers. For the 2016 Rio Olympics, the International Olympic Committee (IOC) estimated that half of the world’s population, roughly 3.6 billion people, would watch at least one minute of the games. […]


Shifting Marketing Landscape Reinforces the Power of PR; It’s No Longer Public Relations … It’s Public Relationships

In our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, we wrote about the shifting marketing landscape. At the time, close to 10 years ago, we argued that PR was more strategic than ever due to reputation, fragmentation, and saturation. Since that time, these trends have continued to expand at an […]

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