Influencer Marketing: What Works for Gummy Vitamins Won’t Work for Million-Dollar B2B Tech Products

As I’ve blogged previously, I’m a passionate B2B (business to business) technology geek. Give me some complicated network infrastructure or some cloud-based enterprise software to pitch to reporters, and I’m a happy PR person. What I enjoy about B2B-focused products and services is that they use a unique and specialized language to reach their target […]


Anyone Can Lead: Takeaways from Harvard’s Professional Development Training

I recently had the opportunity to go back to school and attend a professional development course at Harvard University’s Extension School. The specific course I participated in was Managing Yourself and Leading Others and entailed two full days on Harvard’s campus with a very diverse group of about 50 individuals. The course was incredibly valuable, […]


7 Ways Your Pop-Up Shop Can Make an Impact with Consumers

Pop-ups have surged in popularity in recent years, and it’s easy to understand why. With retail space at a premium and online retailers looking for a brick-and-mortar presence, pop-up shops have become a tried and tested business strategy. It’s no secret that pop-up shops can help fuel consumer engagement. Below are seven ways brands can leverage pop-up […]


Procrastination: How to Prevail When You Feel Blocked

Today I came across a fun infographic with 20 tips to conquer writer’s block published by PR Daily and began thinking about the steps I take when I feel stuck on a project. Given that none of my personal best practices were listed in the article, I thought I’d share them here. Best Practice #1: […]


But Why? The Value of Reassessing Company Messaging

Developing and remodeling company messaging is a big endeavor. Regardless of the company size, age or team experience, creating authentic mission statements and value propositions requires a heavy time investment and can present tough questions around purpose and vision for the company’s executive team to address. For established companies, it may be challenging to step […]

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