Strategic Public Relations book

What is More Important: Providing Value or Being Liked?

Last month, I read a blog post that really resonated with me about the difference between being liked and being valued. As the author of the post states, clearly the two are not mutually exclusive, but must be prioritized. The author explains in his post, “When you focus on being valued first and liked second, [...]


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Best Practices: Five Things to Consider When Selecting a PR Partner

As businesses and organizations realize the power of strategic public relations, they are increasingly seeking the help of a PR agency or contractor. We thought it would be good to share our perspective on what to look for when selecting a PR partner. Below, we have compiled a list of things to keep in mind [...]


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Twitter Contest Helps Drive Awareness and Sales

On Feb. 10, we announced Communiqué PR would host a Twitter contest in conjunction with the firm’s sixth anniversary. The idea for the contest came after Jennifer Gehrt participated at the Enterprise Social 2.0: Rip or ROI? event in Amsterdam. There, she heard executives with Kodak, Dominos and others share details about contests held via [...]


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Communiqué PR Celebrates Six Years with Trivia Contest on Twitter

This February, Communiqué PR is celebrating its sixth anniversary. In conjunction with this milestone, we have decided to launch a Twitter contest. You can follow @CommuniquePR to participate in the Communiqué PR Trivia Contest. Here’s how it will work. Beginning at 6 a.m. PT on Feb. 12, we’ll post the first of eight trivia questions. [...]


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Trust and Storytelling in a Digital World

Recently, I had an opportunity to re-connect with Hanson Hosein, director of the Master of Communication in Digital Media at the University of Washington. Hanson, a former NBC News war correspondent and investigative producer, is passionate about storytelling, new models of communication and social media. I enjoyed chatting with Hanson about the impact of social [...]


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