Strategic Public Relations book

Social Media Contests Have the Power to Drive Massive Awareness and Engagement

We all know about the benefits that social media provides both consumer and business-to-business (B2B) companies. It can help raise visibility of a company, provide a powerful channel to engage with target audiences and can help create brand loyalty. But what if you’re a new company or an organization just starting to build a presence […]


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The Story Arc

Throughout human history, stories have been a fundamental way in which we connect with people and think about the world. As children, we grow up hearing stories and as we get older, begin sharing stories of our own. Stories are an essential part of child development, and if done correctly, hold our attention as adults, […]


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“Strategic Public Relations” Now in Paperback

Today’s business leaders, marketing executives and PR practitioners are working to understand how to utilize the latest wave of social media tools in order to increase sales, drive awareness and build buzz. Jennifer Gehrt and Colleen Moffitt, founders of Communiqué PR illustrate how to effectively maximize the impact of tools and tactics through a strategic […]


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What is More Important: Providing Value or Being Liked?

Last month, I read a blog post that really resonated with me about the difference between being liked and being valued. As the author of the post states, clearly the two are not mutually exclusive, but must be prioritized. The author explains in his post, “When you focus on being valued first and liked second, […]


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Best Practices: Five Things to Consider When Selecting a PR Partner

As businesses and organizations realize the power of strategic public relations, they are increasingly seeking the help of a PR agency or contractor. We thought it would be good to share our perspective on what to look for when selecting a PR partner. Below, we have compiled a list of things to keep in mind […]


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We are big believers in the power of strategic public relations to meet business goals. You could even say we wrote the book on it. Check it out »