Strategic Public Relations book

A Look Back at 2011

It’s typically quiet the week between Christmas and New Year’s, offering us time to reflect on the past year as well as plan for the coming one. For us, 2011 was a busy year – with many successes and numerous milestones. Before we jump into 2012, here are some of our significant 2011 highlights, for […]


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Road Trip to Spokane: MarCom and Strategic Public Relations

Last Friday, Colleen Moffitt and I had the opportunity to speak to the members of the Spokane MarCom Association about the importance of strategic public relations. The journey to Spokane was one we will never forget. We began our descent into the city only to have our landing aborted, turning us back to Seattle due […]


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Announcing the eBook Release of Strategic Public Relations: 10 Principles to Harness the Power of PR

We are excited to announce the arrival of our popular book, Strategic Public Relations: 10 Principles to Harness the Power of PR, into eBook format for several major providers. The book, co-authored by Colleen Moffitt and Jennifer Gehrt, co-founders of Communiqué PR, is currently available thru Amazon and Barnes & Noble priced at $4.99 and […]


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PR: A Critical Success Factor for Business Leaders

Are you surprised to learn that, only 16 percent of MBA programs “offer a single course in crisis and conflict management, strategic communications, public relations” or reputation management? This week an op-ed in Bloomberg BusinessWeek made the case for change. If you haven’t read the article, “Master’s of Spin: PR Belongs in B-School Studies,” I […]


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What’s in a Message? The Strategic Foundation for Success

Note: I recently had the opportunity to guest blog for Zephyr 47, an integrated marketing firm based in Redmond, Wash. Zephyr 47’s founder


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