Positioning

Cision’s Five Truths of Modern Media Targeting

If you subscribe to HARO (Help a Reporter Out) queries, you’re likely familiar with the format of these email alerts. If you are not, welcome to the world of HARO – a great database for journalists and PR professionals with a number of sources for upcoming stories and opportunities to secure media coverage for clients. HARO […]


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Academia v. The Real World: What I Learned About Working in PR

As a student studying public relations, one of the first things taught is the importance of interning. According to the Bureau of Labor Statistics, jobs for public relations specialists are growing at 7 percent annually. With a large number of students receiving degrees in communication, it’s now more paramount than ever to “get your foot […]


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PR & Brand Advocates: Who’s Who in Brand Advocacy?

In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]


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3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle

It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]


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A New Era For Brands And Political Issues

It has been a long-standing tradition for major brands and companies to avoid commenting on major social and political issues to avoid alienating their customer base. But times are changing. In today’s volatile political climate, there has been a push for brands to take a stand. From LGBT rights to immigration, social justice issues are […]


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