Positioning

PR & Brand Advocates: Who’s Who in Brand Advocacy?

In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]


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3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle

It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]


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A New Era For Brands And Political Issues

It has been a long-standing tradition for major brands and companies to avoid commenting on major social and political issues to avoid alienating their customer base. But times are changing. In today’s volatile political climate, there has been a push for brands to take a stand. From LGBT rights to immigration, social justice issues are […]


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Agile Best Practices – Opportunities for Marketers

Many of our clients use agile software development practices as they design and bring new products to market, but recently we’ve heard more and more about marketing teams that are also embracing agile principles. It got us thinking about how we work together and inspired us to look to other marketing teams for inspiration around […]


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Recent “PR Problems” Are Far Bigger Than PR Problems

Recently several notable brands – United Airlines, Pepsi, Wells Fargo and Uber, among them – have experienced significant backlash from consumers after major crises, followed by a wave of negative press coverage. As a PR professional, how these disparate situations have been handled thus far has, to say the least, been interesting to watch. With […]


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