Monitor and Measure

3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle

It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]


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Spaceflight Purchases a Rocket Lab Electron to Expand its Dedicated Rideshare Service

Our client, Spaceflight Industries, recently announced that it has purchased an Electron rocket from New Zealand-based Rocket Lab. Spaceflight, the launch service and mission management arm of Spaceflight Industries, built its business on the concept of ridesharing. Rideshare consists of procuring available capacity on existing launches and assisting satellite providers in securing the excess capacity […]


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The Power of Assuming Positive Intent and How it Impacts Productivity, Performance

We’ve all heard the saying, “To assume is to make an ass out of U and me.” The reality is that our assumptions can be powerful. That power can be positive or negative, and can drive you toward your objectives and goals or hold you back. It is easy to fall in the trap of […]


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Lead Scoring 101 for PR Professionals

Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for […]


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Delta-Q Supports Lithium Powertrain System Development with Lithium Charger Development Kit

From camping equipment to home and portable electronics to electric vehicles, lithium-ion batteries are becoming increasingly common and a preferred power source for consumer products. With their lightweight battery packs and high voltage capability, the rechargeable battery type is also becoming a common replacement for lead acid batteries which have been used historically to power […]


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