Planning

Cision’s Six Tips For Building an Enterprise Social Media Plan

Would you believe it if you heard that nearly 11 percent of most marketing budgets are dedicated to social media? How about if you heard that among Fortune 500 companies, nearly 98 percent rely on social media for a combination of public relations, marketing, and customer service and industry insights? While these statistics alone are […]


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Cision’s Five Truths of Modern Media Targeting

If you subscribe to HARO (Help a Reporter Out) queries, you’re likely familiar with the format of these email alerts. If you are not, welcome to the world of HARO – a great database for journalists and PR professionals with a number of sources for upcoming stories and opportunities to secure media coverage for clients. HARO […]


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How to Fight Off That Su-Su-Summertime, Summertime Sadness and Keep PR Activities on Track

OK, I’ll admit it – as I’m typing this blog post right now, it’s a gorgeous, sunny, 70-degree summer day in Seattle and it’s taking every ounce of self-control I have not to get distracted by the clear blue sky outside my window. Summertime can be a productivity challenge when it comes to keeping activities […]


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How Repurposed Content on LinkedIn Impacts SEO Rankings

I recently found myself in a Google typhoon, searching pages of results to answer one seemingly simple question: How does Google treat LinkedIn long-form content for SEO rankings? In particular, I was trying to determine whether or not republishing content, and linking back from one’s own blog to LinkedIn, would negatively impact the SEO value […]


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Spaceflight Purchases a Rocket Lab Electron to Expand its Dedicated Rideshare Service

Our client, Spaceflight Industries, recently announced that it has purchased an Electron rocket from New Zealand-based Rocket Lab. Spaceflight, the launch service and mission management arm of Spaceflight Industries, built its business on the concept of ridesharing. Rideshare consists of procuring available capacity on existing launches and assisting satellite providers in securing the excess capacity […]


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