A new year feels like a new beginning. It’s an opportunity to hit refresh on our personal and professional lives, to embrace change, cultivate growth and set forth on a path of renewed determination. Below are 10 New Year’s resolutions to help you chart a course for workplace success, enhanced productivity and professional fulfillment in 2024. #1: Tidy Up Tidying [...]
In public relations, adaptability is not just a strategy—it’s a requirement. The industry is in the midst of a redefinition, and PR professionals must continually find new and innovative means to adapt. Below is a little of what we saw in 2023 and what you can expect in the new year, along with some insights and strategies to help navigate [...]
As we bid farewell to another year and embrace a fresh start, it's the perfect time for businesses to reflect on their public relations (PR) strategies. The dynamic nature of communication requires a strategic approach to PR. Here's a comprehensive guide to help navigate complexities and ensure your brand shines in 2024. Reflect on 2023 The first step in crafting [...]
In the fast-paced world of public relations, exceptional client service is the cornerstone of a prosperous career. The most successful PR professionals not only meet client expectations, they exceed them. This success comes from establishing clear communication, setting realistic expectations and maintaining integrity with the media. Understanding the Essence of Client Service: Client service goes beyond fulfilling tasks and requests. [...]
Proactive pitch campaigns often target national or even global audiences. However, when you’re working with organizations that have products or services that appeal to audiences in specific regions or locations, it’s important to capture the attention of those local audiences. How do you reach these audiences? With pitches tailored designed to resonate with their specific interests. Consider what’s relevant to [...]
Media is noisy, which makes it challenging to connect with your audiences. But there’s a way to determine if your brand is breaking through the noise: measuring and tracking its share of voice (SOV). Simply put, SOV refers to the media coverage your brand or company receives relative to its competitors. A substantial SOV can translate to increased brand awareness, [...]
In a fast-paced world, it's easy to get caught up in the race to break news. More often than not, though, timing is more important than speed. Timing is critical because it shapes narratives and builds message depth. However, timing can also be challenging to control, and if not carefully planned, it can jeopardize the significance of the news. Embargo [...]
Business awards are an important part of a comprehensive PR program. They validate a company’s accomplishments, raise awareness of its products and boost morale. But developing and submitting award nominations can be time-consuming. That’s why it’s critical to evaluate each award for its potential impact and the company’s likelihood of winning. Below are some reasons to pursue business awards and [...]
In a recent blog post, I outlined tips to prepare for in-person client events. These tips included aligning expectations and planning logistics in advance, reviewing health and safety guidelines, packing accordingly, and establishing a channel for real-time communication. These tips came in handy while on-site at Acumatica Summit in Las Vegas. I also learned additional lessons at the event, which [...]
When it comes to best practices, social media can be tricky to navigate, especially when the platform is used predominantly for networking in a professional environment like LinkedIn. Specifically, it can be hard for users to decipher what content to share, when to share it, who to engage with, and how to represent their best professional selves. Below I [...]
Customer experience is a priority for companies more than ever before, with many brands shifting their primary presence online rather than in brick-and-mortar stores. Think about companies such as Asos, Girlfriend Collective and Everlane, which have built strong online presences and offer the majority of their products and services through these channels. As the competition among brands intensifies in the [...]
In PR, rapid response situations often arise. For example, inbound media inquiries often need a quick turnaround because of journalists’ deadlines. In addition, journalists posting queries on websites such as HARO and Qwoted often require responses within short timeframes. These types of requests are common, so it’s a good idea have processes in place to effectively manage them. If these [...]
Thought leadership is a powerful tool for building credibility, establishing yourself as an expert in your field, and gaining visibility for your brand. A key element of successful thought leadership is storytelling. Using stories to communicate your ideas and insights can engage your audience, build emotional connections, and make your message more memorable. One of the most powerful aspects of [...]
Training plays a crucial role in the success of an organization. Whether it’s staff onboarding, mandatory state training or other educational meetings, training can help employees develop skills for their everyday work. It can also help them stay current with industry developments, technology advancements and best practices. To put it simply, creating practical training can have a positive impact on [...]
Proactive pitching can be a powerful way to get media coverage for your company, even when there is no major news to announce. By finding the right angle and tailoring it to specific reporters, PR professionals can increase their chances of getting coverage. For example, by highlighting a perspective on an industry trend or sharing information about company milestones, you [...]
Media are broadly reporting that a recession is coming in 2023. As stated in a recent Bloomberg article, “It may be one of the most anticipated recessions of all time …” Given the pending economic downturn, CMOs and marketing professionals must consider adjusting strategic marketing and communication activities to effectively manage their company’s reputation and build trust amid these headwinds. An economic [...]
‘Tis the season for trends! As put eloquently by PR Daily Senior Editor Allison Carter, “Making predictions for the last three years has been pretty pointless. But let’s try anyway.” It’s difficult to predict how events will play out. Even when we outline “anticipated results,” there is always a mix of unpredictability and lack of total control over how audiences [...]
Securing approvals on content can often be a time-consuming and frustrating process, especially when there are multiple stakeholders who need to sign off on it. Depending on the size of the company, a PR person may need to secure approval from the company's CEO, CFO, or other senior executives, such as the vice president of product. In some cases, the [...]
Has there ever been a time when you needed to collaborate with coworkers, clients, or vendors, and it became a momentous task to schedule a time that works on everyone’s calendar? With the holidays in full swing, it can become stressful to get jobs done when it requires meetings with others who may be on vacation, not to mention all [...]
PR is a relationship-driven industry. As such, mastering client relations is central to a successful career in PR – especially in an agency setting. A critical component of client relations is understanding and managing expectations. Outlined below are five tips for managing client expectations. No. 1: Ask Specific Questions Good questions consider the future. They aim to draw out the [...]