Planning

Creating an Employee Advocacy Program that is Right for Your Company

Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to […]


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Does AI Have a Future in PR?

Digiday recently posted an article uncovering how artificial intelligence (AI) is making its way into PR. Newspapers such as the Associated Press and Washington Post are already using AI to develop earnings reports and write articles that don’t require dedicated reporters. How will this affect PR professionals? Can we begin to realistically and effectively incorporate […]


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Cision’s Six Tips For Building an Enterprise Social Media Plan

Would you believe it if you heard that nearly 11 percent of most marketing budgets are dedicated to social media? How about if you heard that among Fortune 500 companies, nearly 98 percent rely on social media for a combination of public relations, marketing, and customer service and industry insights? While these statistics alone are […]


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Cision’s Five Truths of Modern Media Targeting

If you subscribe to HARO (Help a Reporter Out) queries, you’re likely familiar with the format of these email alerts. If you are not, welcome to the world of HARO – a great database for journalists and PR professionals with a number of sources for upcoming stories and opportunities to secure media coverage for clients. HARO […]


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How to Fight Off That Su-Su-Summertime, Summertime Sadness and Keep PR Activities on Track

OK, I’ll admit it – as I’m typing this blog post right now, it’s a gorgeous, sunny, 70-degree summer day in Seattle and it’s taking every ounce of self-control I have not to get distracted by the clear blue sky outside my window. Summertime can be a productivity challenge when it comes to keeping activities […]


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