Strategy

Don’t Eat The Marshmallow! And Other Lessons from Harvard

September typically marks the return to school for children all over the country, but earlier this summer I had the opportunity to pack up my notebooks and pencils and head off to Harvard for a leadership workshop with Communiqué PR’s management team. The session, “Managing Yourself and Leading Others” was packed into a solid two […]


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Cision’s Six Tips For Building an Enterprise Social Media Plan

Would you believe it if you heard that nearly 11 percent of most marketing budgets are dedicated to social media? How about if you heard that among Fortune 500 companies, nearly 98 percent rely on social media for a combination of public relations, marketing, and customer service and industry insights? While these statistics alone are […]


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Tips for Managing a Large Volume of Email

For many young adults entering the professional workforce, the ability to successfully manage email can be daunting. If not correctly managed, important emails can wind up at the bottom of one’s inbox, which may lead to a late reply or missed opportunity. Managers, business partners, and customers also expect people to master email because so […]


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Cision’s Five Truths of Modern Media Targeting

If you subscribe to HARO (Help a Reporter Out) queries, you’re likely familiar with the format of these email alerts. If you are not, welcome to the world of HARO – a great database for journalists and PR professionals with a number of sources for upcoming stories and opportunities to secure media coverage for clients. HARO […]


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How Repurposed Content on LinkedIn Impacts SEO Rankings

I recently found myself in a Google typhoon, searching pages of results to answer one seemingly simple question: How does Google treat LinkedIn long-form content for SEO rankings? In particular, I was trying to determine whether or not republishing content, and linking back from one’s own blog to LinkedIn, would negatively impact the SEO value […]


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