Strategy

Building Motivation as a Learned Skill

Recently I began reading Charles Duhigg’s book, Smarter Faster Better, about how to be more productive in life and business. The first chapter focuses on motivation, which is important because motivation is often the driving force or reason that people strive to reach a goal, endeavor towards personal success or work to solve a problem. […]


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Supporting Delta-Q Charge the Lithium Battery Industry

For nearly four years, Communiqué PR has been working with Delta-Q Technologies (Delta-Q) to help achieve its communications objectives and raise awareness of its battery-charging solutions for electric-drive vehicles and machines. From industrial floor cleaners to sport and utility vehicles, Delta-Q continues to transform the battery-charging market by providing solutions that allow original equipment manufacturers […]


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Measuring the Value of PR

In our data-driven world, it’s a challenge to show dollar-for-dollar the value of PR as it is a bit less tangible than other services. Ultimately all clients want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. To prove your campaign’s ROI, you […]


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Does AI Have a Future in PR?

Digiday recently posted an article uncovering how artificial intelligence (AI) is making its way into PR. Newspapers such as the Associated Press and Washington Post are already using AI to develop earnings reports and write articles that don’t require dedicated reporters. How will this affect PR professionals? Can we begin to realistically and effectively incorporate […]


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Don’t Eat The Marshmallow! And Other Lessons from Harvard

September typically marks the return to school for children all over the country, but earlier this summer I had the opportunity to pack up my notebooks and pencils and head off to Harvard for a leadership workshop with Communiqué PR’s management team. The session, “Managing Yourself and Leading Others” was packed into a solid two […]


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