Strategy

How Repurposed Content on LinkedIn Impacts SEO Rankings

I recently found myself in a Google typhoon, searching pages of results to answer one seemingly simple question: How does Google treat LinkedIn long-form content for SEO rankings? In particular, I was trying to determine whether or not republishing content, and linking back from one’s own blog to LinkedIn, would negatively impact the SEO value […]


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PR & Brand Advocates: Who’s Who in Brand Advocacy?

In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]


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3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle

It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]


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Do’s and Don’ts to Help You Thrive In One of the Most Stressful Jobs of 2017

Once again, CareerCast has put out its Most Stressful Jobs list and its Worst Jobs list, and the rankings continue to be grim for those of us employed as PR executives and journalists. Newspaper reporters and broadcasters ranked no. 1 on the Worst Jobs of 2017 list (so, congrats?), which is based on criteria such […]


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4 Communication Strategies Instead of Issuing a Press Release

When it comes to communicating company news, we routinely turn to the strategy of drafting a press release and planning its distribution. Make no mistake, issuing a press release is a valuable way to help companies spread its key messages, raise awareness around updates and further establish itself as an industry leader. However, what happens […]


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