PR trends

Our main priority when we work with any client is securing results that help the business achieve its greater objectives as an organization. Helping clients find return on investment (ROI) on their PR expenditure is something we strive to do with every client in our portfolio. Providing metrics around PR are a helpful way to [...]

According to the latest B2B Marketing Social Media Benchmarking Report, the most popular social media platform for B2B marketers is Twitter, followed by LinkedIn, YouTube and Facebook. Noticeably missing from the list is one of the fastest growing social media platforms: Pinterest. When most marketers think of Pinterest, they think of it as a great [...]

Social media can be an amazing tool for businesses, brands and individuals, and there are some great complimentary tools that can help automate the process to be more manageable. However, it is important to ensure you are sensitive to what is happening in the world, and listen and react accordingly. For many brands Twitter is [...]

Google (and search engines in general) have become entrenched in our day-to-day lives. “I’ll Google it” is a common phrase when a query goes unanswered. I personally look to the search engine daily to find everything from recommended reading material to recipe blogs. Making effective use of Google requires knowing how to use it. Learning [...]

I get a lot of grief from friends and family because I am what you might call a “planner” when it comes to my weekends, holidays and other special events. This can clash with my friends who prefer to go with the flow. But I want to know what to expect and ensure it has [...]