PR trends

Best Practices: Skype Interviews

With journalists working remotely from all over the country and PR professionals working with clients in a variety of cities and even countries, the PR industry rarely feels the limits created by location. However, broadcast often seems like the one of the last mediums to feel its constraints. Recently, we’ve secured several broadcast interview opportunities [...]


4 Major PR Takeaways from Cision’s State of the Media Report

One of the critical factors of being successful in public relations is maintaining a strong media-relations practice, which is why Cision’s State of the Media Report is such a useful resource. This year the annual report surveyed more than 1,550 North American journalists and influencers to get their feedback on topics such as what issues [...]


Recent “PR Problems” Are Far Bigger Than PR Problems

Recently several notable brands – United Airlines, Pepsi, Wells Fargo and Uber, among them – have experienced significant backlash from consumers after major crises, followed by a wave of negative press coverage. As a PR professional, how these disparate situations have been handled thus far has, to say the least, been interesting to watch. With [...]


Facebook Combats Fake News by Educating Users About How to Identify It

Fake news has been a hot topic since the months leading up to the 2016 presidential election and for good reason. On Facebook, fake election-related news stories generated more user engagement than top stories from credible news publications, including The New York Times, Washington Post, Huffington Post, NBC News, and others, according to a BuzzFeed [...]


New Study Shows What Journalists Want in an Online Newsroom

As PR professionals, we often find ourselves explaining the importance of an online newsroom to the companies and organizations with whom we work. Newsrooms are a great way to highlight earned coverage and offer another medium to build thought leadership and share company updates and milestones. They serve a variety of audiences, including current and [...]

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