PR trends

The Changing Landscape of Media Relations: My Advice to PR Pros

As PR professionals, we love the adrenaline rush of landing that big interview for a client with the Wall Street Journal, Bloomberg or the New York Times, and yet few outside of the industry actually understand the myriad of factors reporters consider when deciding whether or not to open up our emails, respond to our [...]


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Corporate Guidelines a Must as LinkedIn Opens New Publishing Capabilities

Recently, I wrote about publishing capabilities on LinkedIn and the social media giant’s plans to invite all its members to contribute articles via long-form posts. Since that time, I began thinking about the implications of this new capability as it pertains to copyright, other forms of intellectual property, corporate guidelines and staff education. For instance, [...]


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Infographic: The State of Social Media for PR Pros

Who are your most trusted media sources? A recent survey by Cision and PR News overwhelmingly found that print media and their online equivalents are still the go-to outlets for PR pros. That’s probably not very surprising, but it is telling that despite shrinking newsrooms, changes in journalism and our increasingly social media-driven world, tried-and-true [...]


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2014 AP Stylebook Updates – A Sign of the Times

It’s that time of the year again—last week, the Associated Press (AP) released the 2014 edition of its AP Stylebook, better known to many as the journalist’s bible. If you work at all with media, you’re undoubtedly well aware of the book’s unique style and grammar rules. As PR pros, we likewise abide by the [...]


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Leadership: How to Bring Your “A” Game

When you think about the employees in your company and on your team, what sets apart the “good” performers from the “best” performers? Aside from productivity and the ability to meet or exceed the duties and responsibilities outlined in their job descriptions, what leadership skills define your A-players? At Communiqué PR, as in other PR [...]


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