PR trends

The Problem With Being ‘Busy’

You have been running to meeting after meeting, answering countless e-mails and taking endless phone calls all day, yet when work is finally over you feel as though you have accomplished nothing. Sound familiar? Don’t worry, you just have a case of busyness disease, and it’s incredibly common. Agencies have always had the tendency of [...]


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How Your PR Agency Can Help Drive Content Marketing Success

Content marketing continues to be a top priority for B2B (and B2C) marketers. However, with often limited resources and subject matter, and experts to develop original content and repurpose it across multiple channels, many content marketing programs remained stalled. Indeed, according to the “2016 B2B Content Marketing Trends – North America” survey report from the [...]


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The Game of PR – What We Can Learn From Our Favorite Game of Thrones Characters

I’m admittedly a little too into HBO’s Game of Thrones. Through the months of March, April and May you can find me around the office discussing new theories and predictions and analyzing characters’ developing personalities. With the recent finale and the laundry list of Emmy nominations, I was inspired to take a closer look at [...]


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Augment the Reality of Your Business?

After surpassing the number of daily Twitter users, seeing more engagement than Facebook and becoming the biggest US mobile game in history, Pokémon Go undoubtedly has the world talking. For those who have not read or heard about the game, Pokémon Go is a free mobile app that uses your phone’s GPS to enable the [...]


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Dynamic Storytelling via Social Media: 3 Lessons from Kim Kardashian

Whether you love them or hate them, there’s no denying that the Kardashians have become a ubiquitous force in American pop culture. Twitter, despite having a notoriously short attention span, has become the most recent site of an enduring Kardashian occupation otherwise known as the #KimExposedTaylorParty. For background, this frenzy of a hashtag is the [...]


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