PR trends

Communiqué PR and Kortext Partner to Teach Principles of Public Relations to Students Worldwide

Due to demand from professors internationally, we recently agreed to have our book “Strategic Public Relations: 10 Principles to Harness the Power of PR” published via Kortext’s digital platform. Kortext serves more than 40 university partners across Europe, the United Kingdom, the Middle East and Africa. Through this agreement professors can now easily access “Strategic [...]


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Infographic: The Future of PR

The media industry has undergone dramatic change over the last 10-15 years. We’ve written numerous times about the shifts in the landscape and how to navigate them. However, rarely is there quantifiable information about how the evolution of the media landscape affects the PR industry. MediaMiser released an infographic outlining the future of PR, stating [...]


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Don’t Discount the “Old School” Email Newsletter – They’re Doing Better Than Ever

For startups with limited marketing resources, it can be a challenge to prioritize which materials and channels will provide the most ROI and engagement with target audiences. For companies with complex and technical offerings, white papers and data sheets can be effective ways to share detailed product information; for other companies, a robust blog and [...]


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Visual Storytelling to Restore the Fading Attention Span

It’s no question that creative storytelling is top of mind for PR professionals. The objective of nearly every press release, pitch, webinar and case study is telling a compelling story that will not only entice a journalist, but will help the company communicate and strengthen the relationships with their target audiences. With that being said, [...]


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Best Practices: Skype Interviews

With journalists working remotely from all over the country and PR professionals working with clients in a variety of cities and even countries, the PR industry rarely feels the limits created by location. However, broadcast often seems like the one of the last mediums to feel its constraints. Recently, we’ve secured several broadcast interview opportunities [...]


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