PR trends

Perfecting Your New Business Pitch

At any agency job, new business is a hot topic. Throughout the time that I have worked at CPR, I’ve had a front row seat for just how exciting (and stressful) pitching to potential clients can be. No matter what stage of the process they are in – the initial email, the pitch presentation or [...]


Vetting Speaking Opportunities at Industry Events

Building credibility for your company can be a daunting task. Whether you’re a start-up as the underdog in an industry or a well-known household brand dominating the market, managing your reputation, building relationships and upholding authority in your space is a never-ending venture. Luckily, for companies of all sizes, there are many ways to build [...]


When it comes to PR strategy, don’t forget about your defense

Offense sells tickets, but defense wins championships – at least, according to a now proverbial expression backed by the likes of ESPN. I must admit my knowledge of/interest in sports is about that of a grumpy cat’s, but I can still appreciate the value of this message and how it applies to other professions. IT [...]


5 Biggest Surprises of Business Wire’s Media Blueprint 2016 Media Survey Results

Ever wonder what the best day of the week is to pitch media or if you’re pitching at the best time of day? Whether you’re just starting out in PR or you’re a seasoned professional, chances are you’ve found yourself asking the same questions and wishing for a bit more insight. Fortunately for us, Business [...]


CPR at UW: The Power of Owned, Earned and Paid Media

Earlier this month, my colleague Beth Mayer and I had the pleasure of presenting to a marketing class at the University of Washington. Specifically, our presentation focused on owned, earned and paid media – and how to leverage each to support a company’s business objectives. As a former teacher, I enjoyed dusting off my pedagogical [...]

Communication Strategies that Move Product. Sell Services. Grow Brands.

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