PR trends

The Experts’ Guide to the Ever-Elusive Perfect Email

Since email went mainstream in the ‘90s, PR professionals everywhere have all labored toward the same goal: to write the perfect email. The good news is it appears we’re not the only ones on this communications odyssey. My LinkedIn newsfeed is often flooded with articles declaring with authoritative certainty that the secret to email nirvana [...]


TV Interview Best Practices

TV interviews are a terrifying prospect for many people. For a multitude of reasons, putting a camera in front of someone’s face has a unique ability to inspire stress and lapses in judgment that can curtail an interview from its intended focus. But have no to fear! There are a lot of things spokespeople can [...]


Testing, One, Two Three: The NYT Weighs Which Headlines Resonate with Readers

An interesting article recently shared on Times Insider, The New York Times’ behind-the-scenes insight page, revealed that the paper has been running a test on which headlines are attracting more readers. Mark Bulik, a senior editor, unveiled the test is part of an effort to increase the paper’s readership. The experiment is a relatively simple [...]


The Ultimate Cheatsheet for Critical Thinking

As my colleague Beth covered in a previous blog, the ability to think critically is essential to PR and communications professionals. Everyday clients rely on us to evaluate their news to determine its value, anticipate potential outcomes and analyze industry trends. Because the concept of critical thinking is universally accepted as an important skill for [...]


Chatting with A Place for Mom’s Data Journalist

Data journalism. One of the biggest trends in reporting right now but often a misunderstood science.  When people think about a data journalist, images of a man or woman with thick glasses and a pocket protector furiously tapping into a calculator often springs to mind. But of course, anyone who knows or works with a [...]

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