PR trends

Why Slow PR is Crucial for Building and Maintaining Relationships with Journalists

Building relationships with media is a crucial element to PR success, and implementing “slow PR” tactics can assist in the ongoing and sometimes tedious process of building rapport with journalists. So what exactly does slow PR entail? According to a recent blog post on Cision by Erin Feldman, slow PR “blends traditional tactics with digital [...]


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Tech PR Haters Gonna Hate Hate Hate – and I’m Gonna Shake it Off, Shake It Off

I’ve been working with tech PR agencies for well over a decade now – enterprise/B2B clients mostly – so I was pretty bummed out when a friend in PR dramatically shared they’d “rather die” than do PR for “boring, geeky” tech clients. Come on now, why hate on the “geeky” tech companies? What have they [...]


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Infographic: 5 PR Takeaways from Social Media 2014

Before getting too settled into the new year, it’s always wise to take a look back at last year to see what we can learn moving forward. In that spirit, I thought to share an infographic I stumbled across from digital marketing agency Didit that offers a nice, concise wrap-up of social media in 2014. [...]


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New Year’s Resolutions PR Pros Should Consider

Every January about one in three Americans make resolutions to eat healthier, hit the gym more and manage their stress better, among other self-improvement goals. This year, PR pros may want to consider adding a few of the following professional goals to their list of resolutions as well. Tap into your creative side. People remember [...]


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Annenberg Study Reinforces Importance of PR as Strategic Asset

In June, the USC Annenberg Strategic Communication and Public Relations Center released results from its eighth biennial Communication and Public Relations Generally Accepted Practices (GAP VIII) Study. The report is focused on providing senior communicators with “guidance as they manage their organizations, develop strategy, and prepare for the future.” Data was gathered from professionals in [...]


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