PR trends

How Millennial Stereotypes Are Reshaping the Role of PR

If you’ve spent any time in the media industry, let alone on the Internet, you’ve more than likely encountered the most enduring buzzword as of late: millennial. As many outlets will be quick to tell you, this generation born between 1980 and 2000 is now the largest in the U.S. with the biggest presence in [...]


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How to Overcome Three Common B2B PR Challenges

In a perfect world, our business-to-business (B2B) clients would all have big-name customers who want to do joint press releases and have a steady flow of company news to share. Spoiler alert: This rarely happens. All B2B PR professionals are bound to hit a few roadblocks on the path to success, and when you do [...]


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Does Today’s Digital Workplace Need Managers Anymore?

Recently I experienced a rare day without any client or team meetings on my calendar. I hunkered down and took a deep dive into my email, powering through tasks and to-dos, updating clients, reporters and colleagues along the way. I had documents reviewed, edited and approved via email, and checked in with a co-worker about [...]


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Why Acquisitions are an Attractive Alternative to IPOs

For anyone watching the global investment market, it’s increasingly clear that the first half of 2016 has been something of a surprise in terms of the number of initial public offerings (IPOs). According to a report published by Dealogic, a mergers and acquisitions (M&A) research firm, this year has had the lowest volume of global [...]


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Seven Tips for Using Facebook Live

Since it went public in January 2016, Facebook Live has earned significant attention, with many live streams going mainstream. Streams that have received major national attention include “Chewbacca Mask Lady,” the U.S. House of Representatives sit-ins, as well as numerous videos of shootings, public protests and arrests. There have also been some very interesting and [...]


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