PR trends

Annenberg Study Reinforces Importance of PR as Strategic Asset

In June, the USC Annenberg Strategic Communication and Public Relations Center released results from its eighth biennial Communication and Public Relations Generally Accepted Practices (GAP VIII) Study. The report is focused on providing senior communicators with “guidance as they manage their organizations, develop strategy, and prepare for the future.” Data was gathered from professionals in [...]


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What PR Pros Should Know About Facebook’s Latest News Feed Update

Last week, Facebook quietly announced in a blog post that it has updated its policies around “click-bait” links. According to the post, click-baiting refers to links “with a headline that encourages people to click to see more, without telling them much information about what they will see.” We’ve all seen these—you’re scrolling down your news [...]


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What Journalists Want: Findings from the 2014 Business Wire Media Survey

As PR professionals, we are constantly trying to get into journalists’ heads to determine what they’re looking for from us. What kinds of multimedia elements are most helpful? How in-depth should our pitches be? Should we engage reporters on Twitter? Luckily Business Wire might have some of the answers. It recently conducted a media survey [...]


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Reddit Live Hits the Interverse – 6 Things to Know About the New Live-Blogging Feature

Last month, Reddit announced the release of Reddit Live, its own live-blogging feature. The “breaking news” platform allows Redditors to create their own live blogs via subreddits and invite contributors to post real-time updates. Unlike traditional Reddit threads, Reddit Live threads update automatically—meaning anyone watching will receive instant updates without having to refresh the feed. [...]


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The State of Public Relations 2014 Busts Myths About How PR Professionals Employ Digital Media Technologies

If you have been practicing public relations for longer than a decade, you are more than aware that the industry and how we practice the craft have evolved in response to new digital tools. From email and social media, to branded digital content and SEO tactics, we have been provided with such an abundance of [...]


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