PR trends

The Digital Debate: What the State of the News Media Means for PR

Digital or print? In the PR world, it’s a question we hear all the time. As outlets increasingly turn digital and audiences go mobile, many in the industry wonder whether print coverage—the onetime king of earned media—still carries the same weight, or if their interests would be better met with a digital-first approach. And what [...]


Joke’s on You: Should PR Pros Leverage April Fools’ Day?

This past week, April Fools’ Day once again took the Internet by storm as brands unleashed jokes and hoaxes (here’s one of our favorites, complements of Petco). But not everyone was laughing—through all the pranks, we were most intrigued by an article from Entrepreneur’s editorial director, Ray Hennessey: “Entrepreneur editor: Prank us on April Fools’ [...]


Why Slow PR is Crucial for Building and Maintaining Relationships with Journalists

Building relationships with media is a crucial element to PR success, and implementing “slow PR” tactics can assist in the ongoing and sometimes tedious process of building rapport with journalists. So what exactly does slow PR entail? According to a recent blog post on Cision by Erin Feldman, slow PR “blends traditional tactics with digital [...]


Tech PR Haters Gonna Hate Hate Hate – and I’m Gonna Shake it Off, Shake It Off

I’ve been working with tech PR agencies for well over a decade now – enterprise/B2B clients mostly – so I was pretty bummed out when a friend in PR dramatically shared they’d “rather die” than do PR for “boring, geeky” tech clients. Come on now, why hate on the “geeky” tech companies? What have they [...]


Infographic: 5 PR Takeaways from Social Media 2014

Before getting too settled into the new year, it’s always wise to take a look back at last year to see what we can learn moving forward. In that spirit, I thought to share an infographic I stumbled across from digital marketing agency Didit that offers a nice, concise wrap-up of social media in 2014. [...]

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