PR trends

Figuring Out AP Style

If you work in PR, there is a 99-percent chance you have written in AP Style, considering it is the leading writing and usage style guide for both reporters and public-facing corporate communication. When I first started interning at Communique, I had never even heard about AP Style and I certainly didn’t know any of […]


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Academia v. The Real World: What I Learned About Working in PR

As a student studying public relations, one of the first things taught is the importance of interning. According to the Bureau of Labor Statistics, jobs for public relations specialists are growing at 7 percent annually. With a large number of students receiving degrees in communication, it’s now more paramount than ever to “get your foot […]


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PR & Brand Advocates: Who’s Who in Brand Advocacy?

In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]


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3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle

It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]


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Do’s and Don’ts to Help You Thrive In One of the Most Stressful Jobs of 2017

Once again, CareerCast has put out its Most Stressful Jobs list and its Worst Jobs list, and the rankings continue to be grim for those of us employed as PR executives and journalists. Newspaper reporters and broadcasters ranked no. 1 on the Worst Jobs of 2017 list (so, congrats?), which is based on criteria such […]


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