PR trends

PR Worldwide – The Importance of In-Country Support

In early July my Communiqué PR cohort Jaymelina Esmele and I traveled to Brescia, Italy, to participate in the semi-annual meeting of the PRN, a worldwide network of boutique PR firms. Our firm joined the network at the start of 2014 after working with two member agencies, Proof Communication and Sympra, on joint projects, and [...]


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The Changing Landscape of Media Relations: My Advice to PR Pros

As PR professionals, we love the adrenaline rush of landing that big interview for a client with the Wall Street Journal, Bloomberg or the New York Times, and yet few outside of the industry actually understand the myriad of factors reporters consider when deciding whether or not to open up our emails, respond to our [...]


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Corporate Guidelines a Must as LinkedIn Opens New Publishing Capabilities

Recently, I wrote about publishing capabilities on LinkedIn and the social media giant’s plans to invite all its members to contribute articles via long-form posts. Since that time, I began thinking about the implications of this new capability as it pertains to copyright, other forms of intellectual property, corporate guidelines and staff education. For instance, [...]


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Infographic: The State of Social Media for PR Pros

Who are your most trusted media sources? A recent survey by Cision and PR News overwhelmingly found that print media and their online equivalents are still the go-to outlets for PR pros. That’s probably not very surprising, but it is telling that despite shrinking newsrooms, changes in journalism and our increasingly social media-driven world, tried-and-true [...]


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2014 AP Stylebook Updates – A Sign of the Times

It’s that time of the year again—last week, the Associated Press (AP) released the 2014 edition of its AP Stylebook, better known to many as the journalist’s bible. If you work at all with media, you’re undoubtedly well aware of the book’s unique style and grammar rules. As PR pros, we likewise abide by the [...]


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