PR trends

Measuring the Value of PR

In our data-driven world, it’s a challenge to show dollar-for-dollar the value of PR as it is a bit less tangible than other services. Ultimately all clients want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. To prove your campaign’s ROI, you […]


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Does AI Have a Future in PR?

Digiday recently posted an article uncovering how artificial intelligence (AI) is making its way into PR. Newspapers such as the Associated Press and Washington Post are already using AI to develop earnings reports and write articles that don’t require dedicated reporters. How will this affect PR professionals? Can we begin to realistically and effectively incorporate […]


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Circle Back and Ping Me When You Have Bandwidth: Trying to Cut Through the Jargon and Buzzwords in Tech PR

Last week I was trying to make plans with a friend and suggested he “ping me” when he had a better sense of his schedule. “What’s ping?” he asked. “Is that a new app or something?” That’s when it hit me. I had become a corporate buzzword abuser. I “circle back” with reporters. We strive […]


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Cision’s Six Tips For Building an Enterprise Social Media Plan

Would you believe it if you heard that nearly 11 percent of most marketing budgets are dedicated to social media? How about if you heard that among Fortune 500 companies, nearly 98 percent rely on social media for a combination of public relations, marketing, and customer service and industry insights? While these statistics alone are […]


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Tips for Managing a Large Volume of Email

For many young adults entering the professional workforce, the ability to successfully manage email can be daunting. If not correctly managed, important emails can wind up at the bottom of one’s inbox, which may lead to a late reply or missed opportunity. Managers, business partners, and customers also expect people to master email because so […]


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