PR trends

7 Ways Your Pop-Up Shop Can Make an Impact with Consumers

Pop-ups have surged in popularity in recent years, and it’s easy to understand why. With retail space at a premium and online retailers looking for a brick-and-mortar presence, pop-up shops have become a tried and tested business strategy. It’s no secret that pop-up shops can help fuel consumer engagement. Below are seven ways brands can leverage pop-up […]


Rule 40: How the World’s Largest Stage Stays Focused on Athletes and Competition

Currently athletes from around the globe are competing on the world’s largest stage—the Olympic Games. The opening ceremonies in Pyeongchang brought in 27.8 million viewers. For the 2016 Rio Olympics, the International Olympic Committee (IOC) estimated that half of the world’s population, roughly 3.6 billion people, would watch at least one minute of the games. […]


Shifting Marketing Landscape Reinforces the Power of PR; It’s No Longer Public Relations … It’s Public Relationships

In our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, we wrote about the shifting marketing landscape. At the time, close to 10 years ago, we argued that PR was more strategic than ever due to reputation, fragmentation, and saturation. Since that time, these trends have continued to expand at an […]


Duck Eggs to Digital Media – Takeaways from My First International Business Trip

This past week I had the opportunity to travel to Hong Kong and attend the Public Relations Network’s first Digital Forum. PRN is a network of approximately 25 PR agencies from around the world. Communiqué PR is a U.S. agency with partner firms in India, South Africa, Asia and Europe to name a few. As […]


HuffPost Halts Unpaid Contributors: Can Anyone Be a Credible Journalist These Days? Should They?

In an unexpected move for its readers and its more than 100,000 contributors, HuffPost announced recently it would be ending its popular unpaid contributor network. According to The New York Times, “The decision was rooted as much in a move to declutter the site as in Ms. Polgreen’s (editor in chief Lydia Polgreen) desire to […]

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