Crisis Communications

Social Media During Natural Disasters

With the flurry of recent hurricanes – Harvey, Irma and Maria – many people are still facing the harsh reality of their aftermath. It’s nearly impossible to prepare for weather of this magnitude, which is why these hurricanes were especially dangerous. Scientists and researchers feared that these storms would be some of the most powerful […]


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Components of a Successful Crisis Plan

In the wake of the recent hurricanes, earthquakes and wildfires devastating communities worldwide, many businesses, government agencies and nonprofits are reflecting on their crises plans. Any business, at some point, will face some sort of public relations crisis and the response can either benefit or significantly damage the brand. Aside from natural disasters, there is […]


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Better Brainstorming

We recently had a brainstorming session here at CPR and, not only was it really fun, we generated some good ideas. Despite its popularity, however, when I started researching this blog I found that many people find brainstorming to be a frustrating and fruitless process that fails to get the team’s creative juices flowing. The […]


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A New Era For Brands And Political Issues

It has been a long-standing tradition for major brands and companies to avoid commenting on major social and political issues to avoid alienating their customer base. But times are changing. In today’s volatile political climate, there has been a push for brands to take a stand. From LGBT rights to immigration, social justice issues are […]


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Recent “PR Problems” Are Far Bigger Than PR Problems

Recently several notable brands – United Airlines, Pepsi, Wells Fargo and Uber, among them – have experienced significant backlash from consumers after major crises, followed by a wave of negative press coverage. As a PR professional, how these disparate situations have been handled thus far has, to say the least, been interesting to watch. With […]


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