Crisis Communications

3 PR Lessons from Starbucks’ Public Bathroom Crisis

After two African American men were arrested in a Philadelphia Starbucks for asking to use the restroom without purchasing something, the nation wondered how the giant conglomerate would handle such a polarizing crisis. Not long after the video of the confrontation with police and hashtags to boycott the coffeeshop went viral, Starbucks rolled out an […]


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The Evolution of Facebook’s Messaging

The last few months Facebook has been the center of the media’s attention. In case you haven’t sifted through the articles, the gist of the story is this: Cambridge Analytica, a political data firm hired by President Trump’s 2016 election campaign, gained access to private information from millions of Facebook users. The backlash has been […]


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Turning the Tide: P&G’s Response to the Tide Pod Challenge

Recently, it’s become apparent that people will do just about anything, no matter how dangerous, to become internet-famous. Who could have guessed that eating highly concentrated packets of laundry detergent – an activity that can possibly kill you – would become an internet sensation? For those who are not yet aware, the Tide Pod Challenge […]


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Reflecting on United Airlines’ Disaster

As 2017 comes to a close, I thought it would be interesting to look back on one of the bigger crises of the year: the forcible removal of a passenger from United Airlines’ flight 3411. Many people remember the disturbing video that fellow passengers captured of the screaming and bloodied man being dragged by security […]


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Social Media During Natural Disasters

With the flurry of recent hurricanes – Harvey, Irma and Maria – many people are still facing the harsh reality of their aftermath. It’s nearly impossible to prepare for weather of this magnitude, which is why these hurricanes were especially dangerous. Scientists and researchers feared that these storms would be some of the most powerful […]


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