Janae Frisch

‘Sorry, I was on mute’ | Tips for Leading an Effective Conference Call

As a PR professional, it’s commonplace to have regular conference calls with clients and colleagues. They can be a productive and efficient way to hold a meeting, especially for those who would otherwise have to travel to attend. However, if the call is not conducted in a professional and organized manner, it can be a […]


The Power of Persistence in Pitching

The art of the media pitch is a difficult skill to master. Media pitching begins with a newsworthy story, customized media list and, typically, a strategically crafted email. After delivering what you think is a brilliant, personalized pitch, reporters may take hold of the idea or may not even respond. Many PR pros debate the […]


Redefining Hot Cocoa: Darigold Releases New Heat N’ Serve Hot Cocoa

With cooler weather rolling in and pumpkin-spice goods filling store shelves, there is no question that my favorite season is quickly approaching: the holiday season! When you picture the perfect winter day, what do you see? Are you skiing, sledding or chasing the kids around outside? Are you cozied up on the couch, reading a […]


Measuring the Value of PR

In our data-driven world, it’s a challenge to show dollar-for-dollar the value of PR as it is a bit less tangible than other services. Ultimately all clients want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. To prove your campaign’s ROI, you […]


Components of a Successful Crisis Plan

In the wake of the recent hurricanes, earthquakes and wildfires devastating communities worldwide, many businesses, government agencies and nonprofits are reflecting on their crises plans. Any business, at some point, will face some sort of public relations crisis and the response can either benefit or significantly damage the brand. Aside from natural disasters, there is […]

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